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"North Carolina school nutrition Action Committee. "Soft Drink and School Age Children: Trends, Effects, Solutions." http://www.asu.edu/educ/epsl/CERU/Articles/CERU-0203-41-OWI.pdf. Nutritional Summary for beverage: Coca-Cola Classic. http://www.nutritiondata.com/facts-B00001-01c21da.html. Ogden, C. L., et. al., "Prevalence of Overweight and Obesity in the United States, 1999-2004." Journal of American Medicine 295(13) (2006): 1549-55. http://jama.ama-assn.org/cgi/content/short/ 295/13/1549. Olshansky, S. Jay. "A Potential Decline in Life Expectancy in the United States in the 21st Century."
- Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"So while Coca-Cola and PespiCo are trying to position themselves as "part of the solution" by providing schools with "free" educational materials on nutrition and exercise, behind the scenes, they are undermining school nutrition policy. Rhetoric and Spin: Countering the Arguments An important tool in going up against the powerful food and beverage industries is to anticipate their arguments, and then be ready to counter them. Sometimes, reframing the issues can help convince key policy makers. Here are a few of the typical arguments made in the battle over soda and junk food in schools."
- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"So, for example, when a state proposes a school nutrition bill, CCF is on the spot, fulminating about how such policies are an egregious affront to students' "choices"—never mind the fact that such legislation typically enjoys overwhelming public support. CCF speaks for a small segment of society—corporate elites—and its purpose is to portray those powerful minority interests as universal interests. This detail is rarely discussed in the mainstream media, which often can't even be bothered to disclose CCF's industry backing."

- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Indeed, in several states where school nutrition bills were pending at the time of the announcement, the local AHA advocate was told that she could no longer support such legislation as a result of the deal forged at the national level.23 This, in a nutshell, is what is so dangerous about the efforts of corporations to position themselves as responsible citizens committed to upholding the public's best interests: such maneuvers can be extremely effective at lulling policy makers, advocates, and the general public into a false sense of security."

- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"The ABA had been lobbying against state bills to improve school nutrition for years, so its selection of this audience for its initial pitch was no accident: the group was well aware of exactly whom it was wooing. As a PR maneuver, the proclamation paid off well, precipitating an immediate rash of newspaper accounts with headlines such as "Soft Drink Industry Takes High Road,"13 "Schools Get Ally in Soda Issue: Drink Makers,"14 and "U.S. Beverage Industry Praised for Helping in Childhood Obesity Battle."

- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Philadelphia Consortium Works for Healthier Eating in Schools Galvanized by a proposed $43 million agreement between Coke and the Philadelphia school system and realizing that the food environment in Philadelphia schools should be improved, nutrition-minded people from various community organizations in Philadelphia came together to form the Comprehensive school nutrition Policy Task Force."
- Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

"Department of Agriculture created a program called "Healthy school nutrition Environments" in conjunction with several health organizations. Claiming that nutrition should be a priority in every school, the group pointed out that students "are flunking healthy eating." ŝOnly 2 percent of youth meet all the recommendations of the food guide pyramid; 16 percent do not meet any. ŝFewer than 15 percent to 20 percent of schoolchildren get adequate servings of fruits and vegetables. ŝOnly 16 percent of children meet the guidelines for saturated fat."

- Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

"This seemingly drastic move is consistent with recommendations from an expert consensus panel on school nutrition.87 The little existing research and several anecdotal reports suggest that children adapt well to such aggressive changes. Cutting back on high-sugar and high-fat foods should be coupled with increasing the range of choices among healthy items by offering healthy foods and beverages in vending machines, school stores, canteens, and cafeterias. Such rules can be made at local, state, and federal levels."

- Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

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