Quotes about Product Placement from the world's top natural health / natural living authors
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 "Story lines, character arcs, even product placement, where characters can be shown using hybrid cars or canvas shopping bags, that sort of thing. We encourage entire story lines about major environmental issues. We also use celebrity to role-model behavior; that's a huge influence. We know celebrities who are supportive of us, and we use the paparazzi and the magazines and the entertainment shows to catch them in their daily lives. We love it when the TV shows Alicia Silverstone walking out of the market and getting into her Prius holding canvas shopping bags."- David H. Rippe, Jared Rosen, The Flip: Turn Your World Around (Get the book.) |
 "Stores also collect revenue by "renting" real estate to the companies whose products they sell. product placement depends on a system of "incentives" that sometimes sound suspiciously like bribes. Food companies pay supermarkets "slotting fees" for the shelf space they occupy. The rates are highest for premium, high-traffic space, such as the shelves near cash registers. Supermarkets demand and get additional sources of revenue from food companies in "trade allowances," guarantees that companies will buy local advertising for the products for which they pay slotting fees."- Marion Nestle, What to Eat (Get the book.) |
 "This practice began many years ago, but is now so common that there are more than 100 product placement agencies and even a professional organization to represent them, the Entertainment Resources Marketing Association (ERMA). ERMA notes:
The greatest home run in product placement since E. T. scarfed up a pack of Reese's Pieces came with BMW's launch of its Z3 roadster last fall."- Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) |
 "One popular way of selling 'cool' is to set up an extremely cool - and apparendy genuine - weblog, which indulges in subde product placement. News of good blogs circulates around the juvenile chat community at electric speed, so the advertiser's message is downloaded on to endless family computers - effortlessly delivering pester power into your home.
Mobile phones and the Internet are also increasingly used as a medium for bullying, so threats and nasty messages can pursue unfortunate children even beyond the safety of their own front door."- Sue Palmer, Toxic Childhood: How the Modern World is Damaging Our Children and What We Can Do About it (Get the book.) "And as well as the adverts around the edges of TV programmes, marketeers increasingly reach out to children via the Internet, console games, mobile phones and - through sponsorship and product placement - many other aspects of their daily life. Children today are growing up in what US psychiatrist Susan Linn calls 'a marketing maelstrom'. The average child in the US, UK and Australia sees between 20,000 and 40,000 TV commercials a year." - Sue Palmer, Toxic Childhood: How the Modern World is Damaging Our Children and What We Can Do About it (Get the book.) "Add to this the impact of marketing -not just the obvious TV ads, posters and packaging, but the subliminal marketing wherever we go, such as vending-machine displays and product placement in films - and it seems practically impossible to keep children away from unhealthy food for long. Marketing messages In the last few decades, the marketing industry has made increasingly insidious inroads into consumers' minds, affecting the way we think and act. Most people in the developed world now believe that choice -in food as in all other consumer products - is a fundamental right." - Sue Palmer, Toxic Childhood: How the Modern World is Damaging Our Children and What We Can Do About it (Get the book.) |
 "Even older kids sometimes don't know that product placement is at work.
Much to our chagrin, sophisticated marketers "often use older children's desire to fit in with their peers and tendency to rebel against authority figures as selling points for their products," the CCFC observes. "A recent Pepsi ad celebrated teens who had been arrested for downloading music illegally."
Previously, health advocates also were horrified by a dubious marketing tactic by soda companies to reach parents of nutrient-needy babies: they licensed their logos to a large manufacturer of baby bottles. "- Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) |
 "Interactive product placement: Planned marketing technology to enable viewers to instantly purchase products used by characters they see in movies and TV programs.
Junk science: The generalized term the right wing uses to describe any science that goes against corporate interests. For example, bona fide research that soda is linked to obesity is often dismissed by soda-industry lobbyists as "junk science."
Licensing: When owners of certain copyrights sell their rights to other companies. For example, when Disney sells a license to McDonald's to market movie-related toys."- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "Not to mention the value of scoring an end run around pesky federal rules that make product placement illegal on children's programming, but not on mixed shows. Further, Raines made the following eerie projection: "This is the future way we're going to have to communicate our brand."14 Coke-branded toys Also, according to Coke: "Marketing or advertising for products bearing trademarks owned by the Coca-Cola Company, such as clothing, toys, novelties, and collectibles, are subject to these same guidelines." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "Coke exploits this loophole through "product placement," where an item or corporate logo is embedded into programming for a more subliminal marketing effect than with commercials. The best example is American Idol—a top-rated show among children ages two to eleven—where Coca-Cola logos are emblazoned all over the set. According to Nielsen Media Research, during the 2004 season, Coca-Cola was the top overall sponsor of American Idol, with more than a staggering two thousand "branded occurrences." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "Children are especially vulnerable, for example, to product placement. Suggestive selling: When the clerk or waiter suggests additional food items; restaurants train personnel in this tactic. As in, "Do you want fries with that?" Third-party experts: When food lobbyists want to hide the biased nature of their scientific conclusions, they often hire third-party experts who have no obvious connection to industry. These experts may testify against nutrition legislation, publish scientific articles, or otherwise represent corporate views without revealing their backing." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) |
 "Look up and down. product placement within any particular category, be it cereal or detergent, is often determined by slotting fees, a legal form of supermarket bribes. People tend to buy what's at eye level, and food companies pay supermarkets handsomely (tens of thousands of dollars) to place their products at eye level and in other highly desirable locations. You'll often find less expensive, equivalent, and sometimes better products at knee level.
The Different Sections of Supermarkets
Most supermarkets have seven to ten major sections. These are the most common ones.
Produce department."- Jack Challem, Stop Prediabetes Now: The Ultimate Plan to Lose Weight and Prevent Diabetes (Get the book.) |
| "These leaders showed how companies paid highly esteemed scientists (presumably to secure their allegiance), obscured scientific information, formed "citizen action" groups that claimed to protect consumer freedom, waged a very expensive public relations campaign against antismoking efforts, devoted great resources to lobby government officials here and abroad, paid for product placement in television and movies, and targeted children with advertising.13
The response from society, after some years of inaction, was to be furious with these companies and fight them in every way possible." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "The tobacco companies were early adopters of product placement. In 1980 Rogers & Cowan, a Beverly Hills public relations company representing RJR Tobacco Company, sent this memo to RJR: The Cannonball Run—To be released by 20th Century Fox. Through special arrangements with producer Al Ruddy, we have arranged important visibility for several R.J. Reynolds products in the film. This comedy stars Burt Reynolds, Farrah Fawcett, Roger Moore, Dean Martin, Sammy Davis, Jr., Dom DeLuise, Bert Convey, Terry Bradshaw, Bianca Jagger, Mel Tillis, and others." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "ERMA notes: The greatest home run in product placement since E. T. scarfed up a pack of Reese's Pieces came with BMW's launch of its Z3 roadster last fall. When the car became James Bond's preferred ride in the 007 flick Goldeneye, the hype and glitter surrounding this placement became an event unto itself generating hundreds of millions of dollars worth of exposure worldwide. The deal won BMW and its marketing partners a Super Reggie as the top promotion of the year." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) |
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