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Quotes about Marketing To children from the world's top natural health / natural living authors

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"Food Marketing to Children: Threat or Opportunity?" National Academies Press, Washington, DC. 208. Kaiser Family Foundation. (2007). "Food for thought: Television food advertising to children in the United States." Available at: http://www.kff.org. 209. Kaiser Family Foundation. (2006). "It's child's play: Adver-gaming and the online marketing of food to children." Available at: http://www.kff.org. 210. Chester, J., and Montgomery, K. (2007). "Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age." Berkeley Media Studies Group, Berkeley, CA. 211. Keane, T." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "The majority of the ads were for candy, snacks, sugared cereals, and fast foods; none of the 8854 ads reviewed was for fruits and vegetables. Food marketing to children now extends beyond television and is widely prevalent on the Internet [209]; it is expanding rapidly into a ubiquitous digital media culture of new techniques including cell phones, instant messaging, video games, and three-dimensional virtual worlds, often under the radar of parents [210]." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "The 2005 Institute of Medicine report focused on food marketing to children concluded that there is strong evidence that television advertising influences children's food preferences and requests, short-term food consumption patterns, and possibly usual dietary intake, and that exposure to advertising is associated with adiposity in children [95]. Television watching is associated with increases in energy intake and repeated episodes of eating while watching television may result in television's becoming a trigger for eating [96]. Crawford et al." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "Kraak, Editors (2006). Food marketing to children and Youth: Threat or Opportunity? The National Academies Press. 96. Temple, J. L., Giacomelli, A. M., Kent, K. M., Roemmich, J. N., and Epstein, L. H. (2007). Television watching increases motivated responding for food and energy intake in children. Am. J. Clin. Nutr. 85, 355-361. 97. DeMattia, L., Lemont, L., and Meurer, L. (2007). Do interventions to limit sedentary behaviours change behaviour and reduce childhood obesity? A critical review of the literature. Obes. Rev. 8(1), 69-81. 98. Epstein, L. H., Valoski, A. M., Vara, L. S." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.)

"John Coale, another tobacco litigation veteran, also believes that lawsuits targeting marketing to children and adolescents are "fertile ground. sugar shdcker! sweet td smoke If you smoke, do you ever wonder why your cigarettes taste so sweet? Well, I sugars are "used extensively by the tobacco industry to ameliorate the effects of inhaling smoke," reveals biochemist, whistleblower, and former tobacco executive Jeffrey Wigand, Ph.D. " - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "For instance: ss Kraft Foods announced that it would abolish in-school marketing to children, change some recipes, and introduce smaller portion sizes. s McDonald's stopped offering supersized fries and soft drinks, unfurled a multiyear Balanced Lifestyles platform featuring national commercials that encourage consumers to be more active, and introduced McDonald's Go Active! Happy Meal, which includes a salad, a fountain drink or water, a Step with It! Stepometer (pedometer), and an informative booklet by fitness expert/exercise physiologist Bob Greene, who is Oprah Winfrey's personal trainer." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "Marketing to Children: An Overview." http://www.commercialexploitation.org/factsheets/ ccfc-facts%20overview.pdf. -. "TV Ads Market Junk Food to Kids, New Study Finds." http://www.commercialexploitation.org/news/tvadsmarketjunkfood.htm. Caprio, Sonia. "Obesity and the Metabolic Syndrome in Children and Adolescents." New England Journal of Medicine 350, no. 23 (June 2004): 2362-74. http://content.nejm.org/cgi/content/ abstract/350/23/2362. Center for Consumer Freedom. "Ten Dumbest Food Cop Ideas." http://www.consumerfreedom .com/news_detail.cf m ?headline=2651." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"For example, for the FTC/HHS meeting agenda on marketing to children, it probably took me less than an hour of Internet research to discover that two-thirds of the panelists had industry ties; this figure included a mix of corporate executives, consultants, and academic experts. Meeting agenda focused on happy talk Another sure sign of industry co-optation of a government meeting is when the agenda is full of anything other than ways to regulate food-company practices." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"When they're looking for re-election, ask what they're doing about aggressive marketing to children. In the meantime, you could write and ask them to lend their support to moves such as banning advertising to the under-twelves. • The main point is to speak up. If parents don't speak up for the welfare of children - all children - who will?" - Sue Palmer, Toxic Childhood: How the Modern World is Damaging Our Children and What We Can Do About it (Get the book.) "For this reason, Sweden has banned TV marketing to children until twelve, and countries across the developed world are becoming increasingly uneasy about its effects. In the past, advertisements aimed at children related mainly to childish things - toys, chocolate bars, breakfast cereals - and were relatively low-budget affairs. Over the last twenty years there's been a huge change." - Sue Palmer, Toxic Childhood: How the Modern World is Damaging Our Children and What We Can Do About it (Get the book.)

"Some groups concerned with more than just childhood obesity, such as the Campaign for a Commercial-Free Childhood and Commercial Alert, are calling for the complete removal of vending machines and all forms of marketing to children in schools. Why can't schools be the one safe haven left for children against the onslaught of corporate marketing? Many nutrition advocates tell me that they would ideally like to get rid of vending machines altogether. However, they say, this position is just not politically tenable. Perhaps incremental change is the most viable strategy." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "But when it comes to junk food marketing to children, the evidence is ubiquitous and unavoidable. The Center for Science in the Public Interest's excellent 2003 report, "Pestering Parents: How Food Companies Market Obesity to Children," exposes the numerous strategies industry uses to target kids." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Now, with direct marketing to children at a very young age, that parental function has been seriously eroded. So these little kids are essentially defenseless," insists Nader, cofounder of Commercial Alert. "It is wrong to use the public schools to deliver private propaganda to impressionable schoolchildren," adds Gary Ruskin, Commercial Alert's other cofounder and executive director." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"For adults who care about kids' health and this reason alone, marketing to children want to make a difference. The best is worth opposing. way I can think of for you to get kids in- • ????—^ terested in real food—the fruit, vegeta- bles, meat, and dairy foods that you buy along the peripheral aisles of supermarkets —is to teach them how to cook such foods. Even better, teach them how to grow vegetables; radishes growing in a pot on a win-dowsill can change a child's relationship with food forever, and much for the better." - Marion Nestle, What to Eat (Get the book.)

"Commercials tell children that junk food is good food - the latest message from an industry that spends $10 billion a year marketing to children. New York Times Medical science has discovered how sensitive the insulin receptor sites are to chemical poisoning. Metals such as cadmium18, mercury19, arsenic, lead, fluoride20 and possibly aluminum may play a role in the actual destruction of beta cells through stimulating an auto-immune reaction to them after they have bonded to these cells in the pancreas." - Mark Sircus, Transdermal Magnesium Therapy (Get the book.)

"Marion Nestle, professor and former chair of the Department of Nutrition, Food Studies, and Public Health at New York University, sums up the changes that are necessary in our food and nutrition policy quite well: "Existing food policies could be tweaked to improve the environment of food choice through small taxes on junk foods and soft drinks (to raise funds for anti-obesity campaigns); restrictions on food marketing to children, especially in schools and on television; calorie labels on fast foods; and changes in farm subsidies to promote the consumption of fruits and vegetables." - Mark Hyman, Ultra-Metabolism: The Simple Plan for Automatic Weight Loss (Get the book.)

"But I do have problems with unchecked greed, the use of misleading health claims to sell junk food, and the marketing of foods directly to children —especially when marketing to children undermines parental authority and, therefore, the personal choice of parents. I most definitely do believe in personal choice —when it is informed. To make informed decisions about food choice, you need truth in advertising, the whole truth and nothing but. Supermarkets could do more to help you make better dietary choices if they made it convenient for you to make those choices." - Marion Nestle, What to Eat (Get the book.) "As I explained in Food Politics, marketing to children is big business and comes with its very own research enterprise, rationale, budget, and code of ethics. Research on how to market foods to children is simply breathtaking in its comprehensiveness, level of detail, and undisguised cynicism." - Marion Nestle, What to Eat (Get the book.) "They describe how companies that specialize in marketing to children come together at an annual Kid Power Exchange conference to figure out how to protect themselves against opposition to their efforts and to give each other prizes for the most effective campaigns. The conference Web site (www.kidpowerx.com) explains that its organizers "take pride in creating a total experience that encompasses all areas of marketing, promotions, market research, e-commerce, and branding . . . that just might mean the difference between your marketing success and failure." - Marion Nestle, What to Eat (Get the book.)

"Stop Commercial Exploitation of Children (SCEC), a coalition of many child advocacy organizations, believes that marketing to children is exploitive and harmful to the nation's youth.62 SCEC notes that the United States regulates advertising to children less than most other democratic nations. The Center for Media Education (CME, formerly Action for Children's Television, ACT) was founded in 1991 as a national nonprofit organization to bring about federal change in children's television." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

"But in fact, we really cannot expect food companies to be the guardians of public health. Corporations 101 Sometimes I'm charged with having an "anticorporate agenda," or people misinterpret my views as suggesting that food companies are engaged in some sort of evil conspiracy. Neither allegation is true. I have nothing against profit-making per se, except when it does harm. I have simply come to realize that under our current economic system it's not a corporation's job to protect the public health." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"MARKETING TO CHILDREN: IMPLICATIONS Among the many disturbing aspects of food marketing to children is its barely disguised cynicism. Marketers will do whatever they can to encourage even the youngest children to ask for advertised products in the hope of enticing young people to become lifetime consumers. In doing so, food companies have enormously increased the burden on caretakers to control television viewing, resist requests for food purchases, and teach critical thinking to children whose analytical abilities are not yet developed." - Marion Nestle, Food Politics (Get the book.)

"As a result, marketing to children has doubled since 1992.17 Targeting children is partly to develop the next generation of adult customers, but what children spend right here, right now is remarkable. American children ages five to fourteen spend $20 billion each year and influence the spending of about $200-$500 billion annually.18 Children ages four through twelve had access to $31.3 billion in 1999 from allowances, jobs, and gifts, and they spent 92 percent of it.19 "It isn't enough to just advertise on television. . . ." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "Among these are offering beverages with the health of children the prime goal, becoming political and urging companies to stop marketing to children, finding ways to replace money now generated from soft drinks, developing media literacy programs, and encouraging legislators to be active in protecting the diet of children. There are also avenues for action specific to soft drinks. Eliminate Soft Drinks from Schools Soft drinks should not be sold in vending machines, school cafeterias, or school stores. The rationale is similar to that for foods as discussed in Chapter 6." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "The industry must fight off unwanted legislative, regulatory, and legal action that could damage business while at the same time it engages in practices such as marketing to children that are increasingly unpopular. The nation must decide how to deal with the food industry. Food companies confront the paradox of claiming public health as their priority while knowing that profits increase when people eat more. If the nation moves to a healthier diet, some segments of the industry will benefit and others will suffer. But for the industry as a whole, lower food consumption will lower earnings." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

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