Quotes about Greenwashing from the world's top natural health / natural living authors
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 "This kind of willful risrepresentation is known as "greenwashing."
Organic Certification Standards
Significant differences exist from country to country in organic certification standards, as well as in the consequences for noncompliance. Many global certified organic producers, regulators, and consumers are working towards an acceptable international certified organic standard, but there are huge barriers to establishing such unified standards."- Samuel S. Epstein, Randall Fitzgerald, Toxic Beauty: How Cosmetics and Personal Care Products Endanger Your Health . . . And What You Can Do about It (Get the book.) |
 "Consumers who've spent their whole lives grabbing the worst chemical cleansers around now have an easy way to adopt a new Method, sr
Greenwashing
As you might surmise, greenwashing is the act of painting a green facade on something to cover up what's underneath. The term emerged during the 1990s, when corporations began to see the value of appearing socially and environmentally responsible despite not yet having brought their practices into line with their new ethical public images."- Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "Those who seem to be covering something up generally don't pass the greenwashing test. How can you tell if a company's green messages are authentic? Here are some hints. You should be wary of an advertisement or corporate statement for which any of the following ring true: ¦ The claims are vague —using turns of phrase like "natural," "environmentally friendly," or "good for the planet" —and aren't backed up with specific facts. Method Home products. ¦ The product is billed as having no environmental impact (pretty much everything humans produce has some environmental impact)." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "Most consumers don't adequately understand the environmental impacts of their purchases anyway, and many companies have been reluctant to promote their environmental good deeds or the environmental improvements in their products for fear that their lack of perfection will lead them to be criticized or accused of "greenwashing" [see Consuming Responsibly, p. 38]. A growing number of companies really do have good environmental stories to tell. But even a pristine ecological track record may not bring in substantial consumer demand." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "For all its slick public relations, SFI has yet to shake its reputation as an industry greenwashing group. The tip-off? Every last member of the AF&PA, from International Paper on down, has won certification, despite their widespread practices of clear-cutting and raising single-species tree farms, sz Investing in Sustainable Timber mmmm Spencer Beebe and Bettina von Ha-gen of Ecotrust are committed to the kind of long-term ecologically and socially responsible forestry that is independently certified by the Forest Stewardship Council." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) |
 "Years ago, the environmental movement coined the term "greenwashing" to describe how corporations use public relations to make themselves appear environmentally friendly. Today, nutrition advocates need their own moniker for a similar trend among major food companies—I like to call it "nutriwashing." As the food industry finds itself increasingly under attack for promoting unhealthy foods, one of its major defense strategies is to improve, or promise to improve, the nutritional content of its food."- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) |
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