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Quotes about Food Marketing from the world's top natural health / natural living authors

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"The Institute of Medicine report on food marketing to Children and Youth [207] conducted a systematic review of the evidence and concluded that food and beverage marketing practices geared to children and youth are out of balance with recommended healthful diets and contribute to an environment that puts youth's health at risk [207]. The report set forth recommendations for different segments of society to guide the development of effective marketing strategies that promote healthier food, beverages, and meals for children and youth." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.)

"This is precisely why so much food marketing is designed to encourage us to eat in front of the TV or in the car: When we eat mindlessly and alone, we eat more. But regulating appetite is the least of it: The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from mere animal biology to an act of culture. •O) CONSULT YOUR G U T. As the psychologists have demonstrated, most of us allow external, and mostly visual, cues to determine how much we eat." - Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"The director of the USDA's food marketing and Inspection Service was also the president of the National Cattleman's Association. The secretary of agriculture had also been the president of the American Meat Packers Association. In 2006, the head of the FDA, Lester Crawford, pleaded guilty to false reporting and conflict of interest charges for owning shares in the food, beverage and medical device companies he was responsible for regulating. "Everywhere you look," says Bill Moyers, "the foxes own the chicken coop." - Adam Leith Gollne, The Fruit Hunters: A Story of Nature, Adventure, Commerce and Obsession (Get the book.)

"Kraak, Editors (2006). food marketing to Children and Youth: Threat or Opportunity? The National Academies Press. 96. Temple, J. L., Giacomelli, A. M., Kent, K. M., Roemmich, J. N., and Epstein, L. H. (2007). Television watching increases motivated responding for food and energy intake in children. Am. J. Clin. Nutr. 85, 355-361. 97. DeMattia, L., Lemont, L., and Meurer, L. (2007). Do interventions to limit sedentary behaviours change behaviour and reduce childhood obesity? A critical review of the literature. Obes. Rev. 8(1), 69-81. 98. Epstein, L. H., Valoski, A. M., Vara, L. S." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "Food Marketing to Children: Threat or Opportunity?" National Academies Press, Washington, DC. 208. Kaiser Family Foundation. (2007). "Food for thought: Television food advertising to children in the United States." Available at: http://www.kff.org. 209. Kaiser Family Foundation. (2006). "It's child's play: Adver-gaming and the online marketing of food to children." Available at: http://www.kff.org. 210. Chester, J., and Montgomery, K. (2007). "Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age." Berkeley Media Studies Group, Berkeley, CA. 211. Keane, T." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.)

"Mark Muller, coauthor of the report and director of the Environment and Agriculture Program for I ATP, which works "to keep farmers on the land to ensure a safe and healthy food system," said in an interview that the investigation was conducted because people weren't getting the complete story as to why Americans are becoming obese and ill. "Food marketing is only part of what's happening. Our study connects the dots and take things a step further. We point out that the low price of corn and soy is what's hurting our health," Muller explains." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"Food companies knowingly promote foods that cause disease I believe that most of the food marketing going on today is highly negligent. Not only are food companies producing and marketing food that contain disease-promoting ingredients, they are failing to properly warn consumers about those health risks by printing warning labels on those foods. Even cigarette companies now have to label cigarettes with warnings that say smoking promotes cancer and birth defects. But food companies can market all sorts of cancer causing ingredients without having to warn consumers at all." - Mike Adams, The Seven Laws of Nutrition (Get the book.)

"There's a possibility that [down the line], we'll have regulation of junk food marketing to kids." (We'll cover the Big Tobacco comparisons soon, in the next chapter.) "Self-regulation by corporations has clearly failed. Corporations should not be the guardians of public health," adds Linn, associate director of the Media Center at Judge Baker Children's Center in Boston, Massachusetts. Let's look now at some shocking marketing statistics: The food industry spends at least $15 billion a year targeting children, according to the Campaign for a Commercial-Free Childhood (CCFC)." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"The announcement also came two weeks prior to the company's presentation for the Institute of Medicine (IOM) committee on food marketing to children. Kraft's timing was critical to being able to demonstrate to a prestigious government advisory body that self-regulation was working just fine, just in case any committee members might consider recommending congressional action. Timing came in handy once again when Kraft's modified marketing to kids policy (expanded to include Web sites) was announced in September 2005." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"I'm purposely leaving out "natural," as it is the most deceptive and dishonest term in food marketing and so overused as to become utterly meaningless. Remember, poison ivy and gasoline are both "natural," which doesn't mean I want to eat them.) In the section on meat and poultry, I address the whole issue of "grass fed" and "free range," since this is the category in which these terms apply. But "organic" now is a label used on everything from fruits and vegetables to Captain Hickory's Chocolate Crunchy Cereal. What does it mean, anyway? Should we pay attention? And if so, why?" - Jonny Bowden, Ph.D., C.N.S., The 150 Healthiest Foods on Earth: The Surprising, Unbiased Truth About What You Should Eat and Why (Get the book.)

"That explains why, in January 2005, McDonald's Chief Creative Officer Marlena Peleo-Lazar told a government panel concerned with food marketing to children (whose members needed to be won over) that Ronald McDonald had morphed from "chief happiness officer" into an "ambassador for an active, balanced lifestyle" and was visiting elementary schools to tout exercise.21 That's not all. In June 2005, the marketing machine decided it was time for Ronald to look more active if he was truly going to be active." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"If you want to see corporate greed in action, just look at food marketing. If you want to understand globalization, look at how coffee is grown and how its profits are distributed. If economic terms like "externalities" make your eyes glaze over, consider what it costs to keep drinking water free of agricultural pesticides. If environmental issues seem too abstract, think about how coal-burning power plants affect levels of methylmercury in the fish you eat." - Marion Nestle, What to Eat (Get the book.)

"The National Academies. "Food Marketing Aimed at Kids Influences Poor Nutritional Choices, IOM Study Finds; Broad Effort Needed to Promote Healthier Products and Diets." http:// www4.nationalacademies.org/news.nsf/isbn/0309097134 ?OpenDocument. Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. University of California Press, 2002. -. Safe Food: Bacteria, Biotechnology, and Bioterrorism. University of California Press, 2003. -. "What to Eat: An Aisle-by-Aisle Guide to Savvy Food Choices and Good Eating. North Point Press, 2006. Neville, Kerry. " - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"The trouble is, such narrow reasoning conveniently sidesteps the many complex variables that influence behavior, such as upbringing and psychology, not to mention relentless exposure to ubiquitous food marketing. By keeping the focus on the independent consumer, CCF is able to deflect criticism of food corporations' products and practices, leaving industry firmly in control of the policy discourse. Us vs. Them One of CCF's favorite strategies is to align the interests of food companies with those of consumers." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "The corporation's self-congratulatory take on its product makeovers was clear at a 2005 Federal Trade Commission meeting on food marketing and childhood obesity. Here Kendall Powell, a General Mills vice president, spoke glowingly of the nutritional advantages afforded by the revamped products: "Obesity," he said, "is about calories and cereal is a low-calorie way to start the day."3 Of course good nutrition isn't only about calories; it's also about the actual nutrients (or lack thereof) in the food. Apparently, no cereal is too absurd for General Mills to label "whole grain." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"September, 1995: Monsanto developed a highly aggressive "Hit Squad" operated by a powerful network of its consultants, lobbyists, right wing think tanks, and food marketing and industry organizations. Their objectives were to smear me, and other scientists who were critical of rBGH, and track our press conferences and other public appearances, and to block their media coverage. January, 1996: My publication in the International Journal of Health Services detailed evidence of major cancer risks from excess levels of "supercharged" IGF-1 in rBGH milk." - Samuel S. Epstein, M.D., What's In Your Milk?: An Exposé of Industry and Government Cover-Up on the Dangers of the Genetically Engineered (rBGH) Milk You're Drinking (Get the book.) "Over the past decade, one of the strongest trends in consumer food marketing has been the shift towards "organic" foods, away from heavy use of pesticides and herbicides. The public wants a food supply free of chemicals and hormones. Given Monsanto data showing hormone levels as high as 1000 times greater in bGH-induced milk, it is sheer scandal for the company and FDA officials to assert hormone-derived milk is "the same" as natural cows milk, let alone safe. What is the track record of the bGH manufacturers? Monsanto has been a major manufacturer of 2,4, 5-T (including Dioxin) and PCBs." - Samuel S. Epstein, M.D., What's In Your Milk?: An Exposé of Industry and Government Cover-Up on the Dangers of the Genetically Engineered (rBGH) Milk You're Drinking (Get the book.)

"Smart-sounding food products for gullible consumers There's one more way in which false flattery is used in the food marketing industry, and that has to do with product labeling. Many products will try to flatter you and convince you that buying their product makes you a smart consumer by placing one healthful ingredient, or certain claims, on the label, even though the nature of the product itself is entirely unhealthy. One example of this is vitamin water products, or herbal water products." - Mike Adams, Spam Filters for Your Brain (Get the book.) "The great fat-free food marketing con Food marketers love to play the game of misdirection. Back in the 1980s, the trend about fat-free foods was all about misdirection. Food manufacturers were riding the bandwagon of anti-fat dietary hysteria that was popular at the time. They did that by introducing a whole line of new products made with no fat whatsoever. Instead of containing fat, they were loaded with sugars like corn syrup, sucrose and other refined sugars. As a result, when people consumed these products, their bodies converted those sugars into body fat." - Mike Adams, Spam Filters for Your Brain (Get the book.)

"Marion Nestle, professor and former chair of the Department of Nutrition, Food Studies, and Public Health at New York University, sums up the changes that are necessary in our food and nutrition policy quite well: "Existing food policies could be tweaked to improve the environment of food choice through small taxes on junk foods and soft drinks (to raise funds for anti-obesity campaigns); restrictions on food marketing to children, especially in schools and on television; calorie labels on fast foods; and changes in farm subsidies to promote the consumption of fruits and vegetables." - Mark Hyman, Ultra-Metabolism: The Simple Plan for Automatic Weight Loss (Get the book.)

"If you did, you might see, as researchers tell us, that much of food marketing seems designed deliberately to undermine your authority and to encourage your children to view you as ineffective or stupid. As the Center for Science in the Public Interest explains in its 2003 report, "Pestering Parents: How Food Companies Market Obesity to Children": Conflicts arise because the foods that are most heavily marketed to children are low-nutrition foods of which parents would like their children to eat less." - Marion Nestle, What to Eat (Get the book.) "HHHHHHHHHHHHHHH hind food marketing, your choices become real: you can decide for yourself whether to accept, ignore, or oppose what marketers are trying to get you to do. This book is about how to think about the food you eat. By the time you finish it, you should be able to walk into a supermarket, a restaurant, a fast-food outlet, or any other place that sells food and know why the foods are there, what they are, and whether they are worth buying. At this point, I need to be clear about what this book is not about." - Marion Nestle, What to Eat (Get the book.) "It became clear to me that if I really wanted to understand how food marketing affects health, I needed to find out a lot more about what you and everyone else are up against when you shop for food —and the sooner the better. So I did, and this book is the result. I began my research (and that is just what it was) by visiting supermarkets of all kinds and taking notes on what they were selling, section by section, aisle by aisle." - Marion Nestle, What to Eat (Get the book.)

"Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand building and influence product purchase behavior. Recently the Kaiser Family Foundation [208] released the largest study conducted on TV food advertising to children. The study found that children ages 8-12 years see the most food ads on TV, an average of 21 ads a day or more than 7600 per year. The majority of the ads were for candy, snacks, sugared cereals, and fast foods; none of the 8854 ads reviewed was for fruits and vegetables." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.)

"From that moment, Presidium by Presidium, the Slow Food movement began to work with productive know-how, with the agricultural economy, with food marketing, with agroeconomy, animal husbandry, fish farming, and milk and cheese processing—simply drawing on the knowledge of rural people and evaluating the resulting characteristics of their products. We were not mere consumers—we had taken responsibility for part of the production system, if only from the cultural point of view: we had become co-producers." - Carlo Petrini, Slow Food Nation: Why Our Food Should Be Good, Clean, And Fair (Get the book.)

"Children are valuable consumers, affecting billions of dollars in sales each year. food marketing directed at children, almost exclusively for unhealthy foods, is as sophisticated as marketing gets. There are books, advertising journals, and conferences describing how to best market to children. It is no surprise that we have a nation of children consuming record amounts of sugar, soft drinks, fast foods, and snack foods." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "Taking Action A number of steps are possible to protect children from commercial exploitation in general and food marketing in particular. Stand Up to the Food Industry and Prohibit Children's Advertising A Roper Poll found that 80 percent of adults believe that marketing and advertising exploit children by convincing them to buy things that are bad for them, and a marketing report found that 85 percent of adults believe that children's TV should be free of commercials.86 Legislators, by yielding to pressure from the food industry, are out of step with public opinion." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "Imbalance In Costs for Healthy and Unhealthy Foods In a consumer survey by the food marketing Institute and Prevention magazine, over half of consumers agreed that "It costs more to eat healthy foods."6 This perception is supported by facts. Several studies in Canada reported that it is difficult for consumers to afford a healthy diet, particularly single adults.7 The National Population Health Survey found that almost 10 percent of households were not financially able to purchase enough food or were forced to purchase low-quality, low-nutrition foods." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

"Industry groups such as the NFPA, the Grocery Manufacturers of America, and the food marketing Institute lobbied against these provisions and requested exemptions for their members, arguing rhat any new legislation would be "a vehicle for a huge expanse in federal power."65 When the final bill sailed through the House and Senate, industry groups called it "much improved," no doubt because the bill required the FDA to put the new regulations through a standard rulemaking process and delay their implementation for another 18 months." - Marion Nestle, Safe Food: Bacteria, Biotechnology, and Bioterrorism (Get the book.) "In 1988, the food marketing Institute, a conservative trade organization representing retailers and wholesalers, proposed that "the government's role can be accomplished if authority and responsibility for food safety are assigned to a single federal government agency.... It is vital that those agencies that currently have food safety responsibility be given sufficient resources to do the job properly and to ensure public confidence." - Marion Nestle, Safe Food: Bacteria, Biotechnology, and Bioterrorism (Get the book.)

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