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"By then, losing the dispute over wording may hardly have mattered for Lilly. The drugmaker already had squeezed most of the public relations value out of the 1994 jury verdict, and Prozac lawsuits were on the wane. According to Swiatek, one Eli Lilly executive credited the company's overall defense strategy in the Prozac suits with defusing a "deadly serious" threat to the company and its star drug. Swiatek's report also cited outrage aimed at Paul Smith by other attorneys involved in litigation against Eli Lilly, including one lawsuit that labeled Smith as "Lilly's puppet." - Peter Breggin, Medication Madness: A Psychiatrist Exposes the Dangers of Mood-Altering Medications (Get the book.)

"The Indianapolis drugmaker said in a statement that it "made a business decision to settle . . . for factors completely unrelated to the safety and efficacy of Prozac. Such factors included the extensive time demands that litigation would have placed upon our scientists, keeping them away from their primary objective of discovering lifesaving medicines. In no way was our decision to settle in any way motivated by concerns over the safety and efficacy of Prozac." The settlement comes the same week that a fresh Prozac lawsuit was filed against Lilly, in U.S. District Court in Georgia." - Gary Null and Amy McDonald, The Food-Mood Connection: Nutrition-based and Environmental Approaches to Mental Health and Physical Wellbeing (Get the book.) "BMJ apologizes to Eli Lilly over Prozac Medical journal retracts allegations made about the drugmaker's disclosure of important Prozac info. January 27,2005 http://money.crm.com/2005/01/27/news/midcaps/bmj_prozac/index.htm ATLANTA (CNN) - The medical journal BMJ Thursday retracted and apologized for the claim it made early this month that internal industry documents it received from an anonymous source had gone "missing" during a 1994 product liability suit against Eli Lilly and Co., maker of the antidepressant Prozac. The documents, cited by the journal in a Jan." - Gary Null and Amy McDonald, The Food-Mood Connection: Nutrition-based and Environmental Approaches to Mental Health and Physical Wellbeing (Get the book.)

"In 2003 the Swiss drugmaker Novartis, flush with cash from selling the antifungal drug Lamisil and other medicines to Americans, plunked down $225 million for an experimental bladder pill that was being considered for approval by the FDA. The Novartis chairman, Daniel Vasella, estimated then that the market for overactive bladder medicines was growing by 30 percent a year. Competitors tried to imitate Pharmacia's proven sales techniques." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.) "And the drugmaker Sandoz was sending checks for a hundred dollars to physicians who agreed to read a two-page article on how its organ transplant drug Sandimmune could treat psoriasis, a skin disease. Sandimmune had not been approved to treat psoriasis. In fact, it was so toxic that almost half the psoriasis patients taking it experimentally in one trial dropped out after it harmed their kidneys or caused their blood pressure to rise." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.) "Documents showed, for example, that American Home Products, the New Jersey-based drugmaker, had created a program whereby physicians could earn frequent flier miles by writing prescriptions for the company's recently approved blood pressure drug, Inderal LA. This medicine was not actually new. It was a long-acting version of the beta-blocking pill invented more than two decades earlier by Dr. James Black. The medicine had, however, a new and effective marketing campaign." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.) "When the Indianapolis-based drugmaker Eli Lilly and Company dedicated its new laboratory at a ceremony in the 1930s, Dr. George Henry Alexander Clowes, the company's director of research, told the audience that the firm was dedicated to fundamental science. The company's leaders, Josiah K. Lilly and Eli Lilly, he said, "were not only willing, but eager and anxious, that we should conduct investigations in certain fields in which there could be no possible hope of any commercial return." The executives did not always follow through on such promises." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.)

"The survey mentioned neither GlaxoSmithKline nor Paxil, but the press contact listed was an account executive at Cohn & Wolfe, the drugmaker's PR firm.6 Meanwhile, as apparent evidence mounted from several studies conducted by pharma into their SSRIs, doctors started prescribing them for things beyond their licensing indications. Horton, of the Lancet, told the UK House of Commons committee, how so-called off-label use is driven. Companies have been very clever at seeding the literature with ghostwritten editorials and review papers that promote off-label use of these drugs." - Jacky Law, Big Pharma: Exposing the Global Healthcare Agenda (Get the book.)

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