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Quotes about Direct Mail from the world's top natural health / natural living authors

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"If these numbers really do have to be multiplied by three to account for the costs of slotting fees, coupons, trade shows, and direct mail, the Big Four Cereal companies are paying well over $2 billion a year to get you to buy breakfast cereals. The absurdity of this expense—which, given the sales figures, is obviously worth it to the companies —explains much of the absurdity of health claims on cereal boxes." - Marion Nestle, What to Eat (Get the book.) "So it is normal to coupons, slotting fees, trade shows, like sweet foods, and direct mail; if so, you have to multiply all those numbers by three to get the big picture. Late in 2004, Coca-Cola said it would "return to world-class marketing" and spend an additional $400 million a year to boost flagging sales of its products, but market analysts thought that amount would not be nearly enough and that $600 million would be needed to accomplish that task. I have trouble getting a feel for amounts of money that large. If you take just the $11 million Kraft/Altria spent advertising Creme Savers ?" - Marion Nestle, What to Eat (Get the book.)

"The average club will spend anywhere from 6 percent to 8 percent of their gross revenues on marketing through radio, television, print, direct mail, in-club promotions and sales contests. Pitting sales staff against each other in contests for cash, trips or other monetary rewards for whoever sells the highest amount of gross revenue is a long-standing practice. Sales contests are fun and they excite the sales staff, but they also create a competitive environment in which salespeople are not working together as a team for your benefit." - Craig Pepin-Donat, The Big Fat Health and Fitness Lie (Get the book.) "Billions of dollars are spent on print ads, direct mail, TV, radio, billboards and other marketing media designed to get our attention. A breakthrough approach to marketing was born with the infomercial — an industry with annual revenues of over $90 billion. A Federal Trade Commission crackdown found deceptive weight loss ads running "rampant" with more than half of all weight loss ads reviewed containing at least one false claim." - Craig Pepin-Donat, The Big Fat Health and Fitness Lie (Get the book.)

"Mass marketing, direct mail, subsidiary income tracks (like selling T-shirts), and the rest of the modern NGO racket degrade everyone involved. The model turns passionate advocates into carnies and charitable citizens into consumers of change-related program activities and products. One of the biggest problems with mass-market NGOs is that they limit and control information." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "The movement also pioneered such NGO tools as direct mail, the newsletter, the boycott, and the media campaign. A letter-writing campaign essentially marked the start of the movement. Former slave Olaudah Equiano presented himself to the English scholar Granville Sharp, desperate to get someone, anyone, to pay attention to an obscure court case. The case involved a ship captain facing insurance-fraud charges for throwing 133 sick slaves overboard to their deaths (he wouldn't be able to collect insurance on them if they died of natural causes)." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.)

"Additionally, drug companies are producing direct mail pieces. All of these ads are designed to convince you that your life will be better if you take drugs. Millions of dollars are spent using the most sophisticated brainwashing and advertising tactics to produce advertisements that actually are not only false and misleading, but are specifically and purposely designed to get you to believe something that is categorically not true. Drug companies hire advertising agencies to produce these ads." - Kevin Trudeau, More Natural Cures Revealed: Previously Censored Brand Name Products That Cure Disease (Get the book.)

"Jarvis acknowledged to The Wall Street Journal that most of the costs associated with the effort, including an additional $4 million Internet and direct mail campaign, were supported by a "general educational grant" from PhRMA. These funds supported House candidates who favored Republican Medicare proposals backed by the industry.15 As for lobbying to obtain patent extensions, an important strategy has been to work the desired language into critical legislation dealing with other issues." - Richard A. Deyo M.D. M.P.H., Donald L. Patrick, Hope or Hype: The Obsession with Medical Advances and the High Cost of False Promises (Get the book.)

"USCA has also compiled and analyzed numerous direct mail promotions, sent to consumers from 1985 to 1988, which brought no enforcement action. From this study the USCA has been able to establish a pattern of whom the Law Department and the Postal Inspection Service prosecute, whom they do not prosecute, and their priorities in enforcement action. Here are the types of prosecutions carried out by the USPS. TYPE 1 - Justifiable prosecution of actual mail fraud by fringe and small companies. TYPE 2 - Unwarranted prosecution of fringe companies in order to gain notoriety." - Kevin Trudeau, Natural Cures They Don't Want You to Know About (Get the book.) "Drug companies sponsor sporting events and fill our mailboxes with direct mail campaigns promoting their drugs. These drug ads have been deemed, in many cases, to be misleading and false, yet the FTG has taken absolutely no action against any pharmaceutical company for producing these false and misleading ads even though these ads are encouraging people under false premises to use these dangerous and ineffective drugs. Most notable is the fact that every single ad is accepted by the publication. There has never been a drug ad rejected by a television or radio station, newspaper, or magazine." - Kevin Trudeau, Natural Cures They Don't Want You to Know About (Get the book.)

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