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"Play your cards right and you can even get the American Heart Association to endorse your new breakfast cereal as "heart healthy." As I write, the FDA has just signed off on a new health claim for Frito-Lay chips on the grounds that eating chips fried in polyunsaturated fats can help you reduce your consumption of saturated fats, thereby conferring blessings on your cardiovascular system. So can a notorious junk food pass through the needle eye of nutritionist logic and come out the other side looking like a health food."
- Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"Based on the results of the studies I've reviewed, I recommend that you not take any amount of vitamin A or beta-carotene in the form of fortified foods like breakfast cereal or vitamins and supplements. VITAMIN C Vitamin C is a water-soluble vitamin that is required for the growth and repair of many tissues of the body. As I discussed earlier, from the late 1960s until just before his death in 1994, Nobel Prize-winning scientist Linus Pauling was convinced that megadoses of vitamin C were not only good for you in general but specifically were able to prevent colds."
- J. Douglas Bremner, Before You Take that Pill: Why the Drug Industry May Be Bad for Your Health (Get the book.)

"MEET YOUR ANTIHUNGER HORMONES Greens are packed with fiber, but not the kind you get from high-bran breakfast cereal. Green vegetable fiber increases the speed with which food moves through your intestines. You've been told that fiber is good for you because it prevents constipation. What you probably don't know is that the faster food moves through your lower bowel, the more antihunger hormones in your intestinal cells beam up to your brain, telling you not to eat. I bet you think a gastric bypass (stomach stapling) works by making a person's stomach smaller, right? Wrong."
- Dr. Steven R. Gundry, Dr. Gundry's Diet Evolution: Turn Off the Genes That Are Killing You - And Your Waistline - And Drop the Weight for Good (Get the book.)

"The Kitavan Islanders ate a diet almost 70 percent carbohydrate—but they never saw a Twinkie or a processed breakfast cereal. Their carbs came from tubers, fruits, and vegetables, which is considered a low-glycemic, or low-sugar, diet. While no one has investigated this directly, factory-farmed meat and chicken contain hormones and hormone-like compounds that can affect the body's hormonal balance and could certainly be part of the problem."
- Jonny Bowden, Ph.D., C.N.S., The Most Effective Natural Cures on Earth: The Surprising, Unbiased Truth about What Treatments Work and Why (Get the book.)

"Or when you're having hot or cold breakfast cereal, reach for one that has plenty of whole wheat. When a Chinese restaurant offers you a choice between brown and white rice or an Italian restaurant offers the option of whole wheat pasta (some do here in California), take the whole grain ball and run with it."
- Elaine Magee, Food Synergy: Unleash Hundreds of Powerful Healing Food Combinations to Fight Disease and Live Well (Get the book.)

"Soy protein (found at the health food store) can be added to breakfast cereal or mixed with beverages. In brief, it may provide relief for those who aren't ready to start estrogen replacement therapy or replacement therapy with "natural" hormone compounds. • Vitamin Therapy Suffering from hormonal hot flashes? Taking 400 to 600 IU of vitamin E orally every day may ease this menopausal problem by lessening the effects of the drop in estrogen production. However, don't expect immediate results. It takes two to four weeks to feel the effects."
- Bottom Line Books, Uncommon Cures For Everyday Ailments (Get the book.)

"As we've seen, processing whole foods—refining, chemically preserving, and canning them—depletes them of many nutrients, a few of which are then added back: B vitamins in refined flour, vitamins and minerals in breakfast cereal and bread. Fortifying processed foods with missing nutrients is surely better than leaving them out, but food science can add back only the small handful of nutrients that food science recognizes as important today. What is it overlooking?"
- Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"Flax can be easily added to hot breakfast cereal, home-baked goods, smoothies, soups, and other dishes to receive the protective benefit of additional lignans in your diet. Flax supplements are also available in capsule form at health food stores. Be sure to purchase cold-milled select flaxseed that is 100 percent organic and, therefore, pesticide- and herbicide-free. Such a milling process carefully liberates naturally occurring vitamins, minerals, amino acids, lignans, and phy-tonutrients without damaging delicate omega-3 fatty acids."
- Freedom Press, Natural Cancer Cures: The Definitive Guide to Using Dietary Supplements to Fight and Prevent Cancer (Get the book.)

"There are in fact hundreds of foodish products in the supermarket that your ancestors simply wouldn't recognize as food: breakfast cereal bars transected by bright white veins representing, but in reality having nothing to do with, milk; "protein waters" and "nondairy creamer"; cheeselike foodstuffs equally innocent of any bovine contribution; cakelike cylinders (with creamlike fillings) called Twinkies that never grow stale. Don't eat anything incapable of rotting is another personal policy you might consider adopting."
- Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"The legacy of that revaluation is the breakfast cereal, the strategic objective of which was to dethrone animal protein at the morning meal. Ever since, the history of modern nutritionism has been a history of macronutrients at war: protein against carbs; carbs against proteins, and then fats; fats against carbs. Beginning with Liebig, in each age nutritionism has organized most of its energies around an imperial nutrient: protein in the nineteenth century, fat in the twentieth, and, it stands to reason, carbohydrates will occupy our attention in the twenty-first."

- Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"A child who is having attention or control issues because his or her breakfast cereal causes wide blood-sugar fluctuations can be the reason that child loses self-control and hits another student, grabs a toy from his or her neighbor, or creates a disturbance. Some students are never aggressive, but they suffer from the inattentive form of ADD/ADHD. These children may escape notice for years, especially in classrooms where the teachers have their hands full with more hyper kids. Getting a Proper Diagnosis ADD/ADHD is a serious health issue."
- Jay Gordon, The ADD and ADHD Cure: The Natural Way to Treat Hyperactivity and Refocus Your Child (Get the book.)

"Topping—add sliced strawberries to a salad, breakfast cereal, or yogurt. • Blend into your favorite smoothie. Strawberry Shortcake by Heather )ose Servings: 12 • Prep and cooking time: 25 minutes Native Americans crushed strawberries and mixed them with cornmeal which they baked into a bread. Colonists loved it so much that they eventually developed their own version and "Strawberry Shortcake" was born! This recipe contains four powerhouse foods."
- David W. Grotto, RD, LDN, 101 Foods That Could Save Your Life! (Get the book.)

"Try rolled rye flakes for a tasty, hot breakfast cereal. Use rye bread to breathe new life into your favorite sandwich. Rye Pizza Dough or Rolls by Chef J. Hugh McEvoy Servings: 8 • Prep and cooking time: 1 hour This recipe contains two powerhouse foods. ingredients: / cup light rye flour 2 cups white bread flour 1 cup water 2 teaspoons active dry baker's I teaspoon kosher salt 'A teaspoon maple sugar or syrup 1 tablespoon extra-virgin yeast olive oil directions: Place warm water, maple sugar, and yeast in a medium-large bowl. Let it stand until the yeast begins to grow."

- David W. Grotto, RD, LDN, 101 Foods That Could Save Your Life! (Get the book.)

"This makes 3 cups of cooked millet—I cup for this pudding and 2 cups left over to eat as a side dish with meals or as a hot breakfast cereal. How to Cook Whole Grain Millet break it down . . . Calories: 150; Total fat: 2.5g; Saturated fat: lg; Cholesterol: 65mg; Sodium: 165mg; Total carbs: 25g; Fiber: lg; Sugar: 15g; Protein: 6g. Mint (Mentha) NOT IN MINT CONDITION! Did you know. .. that the "Mint Julep," a popular drink from the southern United States, is mainly bourbon and sugar with only a few mint leaves added? What's the Story? There are at least 25 to 30 known mint species."

- David W. Grotto, RD, LDN, 101 Foods That Could Save Your Life! (Get the book.)

"SIGN OF THE TIMES e If you wake up one morning to find that you suddenly can barely hear the birds chirping outside your window or your kids fighting over their breakfast cereal, you may be experiencing sudden sensorineural hearing loss (SSNHL), more commonly called sudden deafness. SSNHL is defined as a hearing loss in one ear that develops over 72 hours or less. In fact, one in three people with SSNHL wake up deaf in one ear. For the other SSNHL sufferers, the hrst sign or hearing loss is often a popping sound or a ringing in the ears. (See Ringing in Your Ears, above."
- Joan Liebmann-Smith, Ph. D., and Jacqueline Nardi Egan, Body Signs: From Warning Signs to False Alarms...How to Be Your Own Diagnostic Detective (Get the book.)

"GRAIN, VEGETARIAN SuperFoodsRx Granola Low in Jat and high in flavor, this simple-to-make granola can double as a breakfast cereal. Servings: 8 Serving Size: '/4 cup Volume: 2 cups Total Time: 30 minutes Cook Time: 20 minutes Prep Time: 10 minutes l'/2 cups old-fashioned oatmeal IV2 teaspoons canola oil IV2 tablespoons honey 2 tablespoons chopped walnuts ]/s cup dried blueberries 1 teaspoon pure vanilla extract Preheat the oven to 300 degrees. In a bowl mix together the ingredients in the order listed, thoroughly mixing after each addition."
- Wendy Bazilian, DRPH, MA, RD, Steven Pratt, MD, Kathy Matthews, Superfoods Rx Diet: Lose Weight with the Power of SuperNutrients (Get the book.)

"CLICKING JAW Your breakfast cereal may snap, crackle, or pop, but if your jaw does the same whenever you bite into your food or yawn, you might have one of the most common signs of the very common condition temporomandibular joint disorder (TMJ). (See Chapter 5.) Other TMJ signs may include ringing or pain in the ears, sensitive teeth, jaw locking, and pain. Clicking can also signal that your teeth are misaligned (malocclusion). Not surprisingly, if you've been whacked in the face, you could wind up with a jaw that clicks. STIFF JAW SIGN OF THE TIMES JPT^."
- Joan Liebmann-Smith, Ph. D., and Jacqueline Nardi Egan, Body Signs: From Warning Signs to False Alarms...How to Be Your Own Diagnostic Detective (Get the book.)

"Add hazelnuts to your favorite salad, cookies, stir-fry, or breakfast cereal. • Add an exciting texture to your yogurt with diced hazelnuts. Cranberry Pear Salad with Curried Hazelnuts Courtesy of the Hazelnut Council Servings: 8 • Prep and cooking time: 45 to 60 minutes This recipe contains an amazing thirteen powerhouse foods!"
- David W. Grotto, RD, LDN, 101 Foods That Could Save Your Life! (Get the book.)

"The one with grains at the base appears to be put together by the breakfast cereal industry. In the last year we have seen the introduction of twelve food pyramids with rainbow-colored, vertical stripes, just to confuse us further. You'd be better off ignoring all the pyramids, following the guidelines in this book, and listening to your body! What is now meant by a concentrated starch is usually a food with 20 percent or more carbohydrate content. Potatoes, rice, bread, noodles, corn on the cob, and all grains such as wheat, rye, oats, etc., would fall into this category."
- Mary-Ann Shearer, Perfect Health the Natural Way (Get the book.)

"In one of these studies, the effect of pure IP-6 was significant, while an equivalent amount given as a wheat-bran breakfast cereal was not.6 However, while some animals are able to digest and/or absorb IP-6, it is not known whether humans can.7 This uncertainty limits the applicability of the animal research to humans, except possibly for colon cancer prevention, which may not depend on absorption. Unfortunately, human research to date has not found an association between higher levels of dietary IP-6 in the colon and reduced indicators of colon cancer risk."
- Alan R. Gaby, M.D., Jonathan V. Wright, M.D., Forrest Batz, Pharm.D. Rick Chester, RPh., N.D., DipLAc. George Constantine, R.Ph., Ph.D. Linnea D. Thompson, Pharm.D., N.D., The Natural Pharmacy: Complete A-Z Reference to Natural Treatments for Common Health Conditions (Get the book.)

"An easy way to add wheat bran to the diet is to put it in breakfast cereal or switch to high-bran cereals. Wheat bran often reduces constipation, although not all research shows it to be successful.3 Higher amounts of wheat bran are sometimes more successful than lower amounts.4 A double-blind trial found that chronic constipation among infants and problems associated with it were triggered by intolerance to cows'milk in two-thirds of the infants studied.5 Symptoms disappeared in most infants when cows' milk was removed from their diet."

- Alan R. Gaby, M.D., Jonathan V. Wright, M.D., Forrest Batz, Pharm.D. Rick Chester, RPh., N.D., DipLAc. George Constantine, R.Ph., Ph.D. Linnea D. Thompson, Pharm.D., N.D., The Natural Pharmacy: Complete A-Z Reference to Natural Treatments for Common Health Conditions (Get the book.)

"So why not toss some into your breakfast cereal? • Sweet potatoes are crammed with fiber, potassium, beta carotene, folate, and vitamin C to lower your blood pressure and keep your arteries clear. For variety, and more protection against atherosclerosis, try artichokes, guava, oranges, pomegranate juice, prunes, pumpkin, and rhubarb. Your options are wide open - just like your arteries. Keep your blood flowing to your heart by eating right. Organic fanatics reap more benefits When it comes to fighting atherosclerosis, vegetables are great - but organic vegetables are even better."
- The Editors of FC&A, Unleash the Inner Healing Power of Foods (Get the book.)

"For example, one breakfast cereal lists the following ingredients: "whole oat flour, degermed yellow corn meal, wheat starch, sugar, salt, dextrose, vitamins, reduced iron, calcium carbonate, color, trisodium phosphate." This is one of the better cereals, containing less than a gram of sugar per serving. There is a reason for each ingredient. The major item is the oats. De-germed corn is used since germ would make this product more unstable and it could not be stored as long. The sugar, salt, and dextrose (another sugar) are flavoring agents."
- Abram Hoffer, PhD, MD, FRCP(C) and Dr. Jonathan Prousjy, DPHE, DSC, ND, FRSH, Naturopathic Nutrition: A Guide to Nutrient-rich Food & Nutritional Supplements for Optimum Health (Get the book.)

"Or try sprinkling some wheat germ on your breakfast cereal. All are good sources of this valuable antioxidant. Brighten your sight with yellow lenses Seeing the world through rose-colored glasses isn't as wonderful as you might think. If you have macular degeneration, lemon-colored lenses may be better, according to a small British study. Researchers wanted to find out if tinted lenses helped people with AMD see better. Fifteen elderly subjects - 10 with AMD - wore special red, yellow, orange, and gray glasses for seven days."
- The Editors of FC&A, Unleash the Inner Healing Power of Foods (Get the book.)

"After all (or so the consumer is meant to think), if it's included in breakfast cereal, there can't be anything unsafe about it—right? These products' manufacturers must be aware of the risk of using psyllium, as they include warnings on the labels similar to the ones below (chosen randomly from actual products). "Psyllium Warnings • Taking this product without adequate fluid may cause it to swell and block your throat or esophagus and may cause choking. • Do not take this product if you have difficulty in swallowing."
- Dr. Edward F. Group III, DC, ND, DACBN, Health Begins in the Colon (Get the book.)

"In fact, one recent study conducted by researchers at the University of Wales shows that people who eat superior, complex carbohydrates for breakfast (such as slow-cooking oatmeal and high-fiber breakfast cereal) confessions of a formerly fuzzy-brained sugar kicker "If I eat sweets, / can't concentrate or think clearly. Now that I'm not eating sugar, my mind is sharper and my short-term memory recall is better." —Lisa J., 44, New York City have better memories than those who begin their days with low-caliber carbs (such as donuts and pastries)."
- Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"Eliminate all foods containing gluten from the diet, including ice •J cream and ice cream cones, baby cereal, canned meats, biscuits, infant ¦gyjl^r formula, bread, breakfast cereal, pasta, cakes and cake mixes, cookies, milk (malted and powdered), frankfurters, noodles, pudding mix, pancakes and pancake syrup, salad dressings, wheat flour, crackers, whipped cream substitutes, and potato chips. Grains to be avoided include wheat, rye, and barley."
- Marshall Editions, 1000 Cures for 200 Ailments: Integrated Alternative and Conventional Treatments for the Most Common Illnesses (Get the book.)

"Potassium-rich barley makes a satisfying breakfast cereal. It is great for soups, too. • Other grains to try include buckwheat, bulgur, triticale, spelt, teff, and kamut. They may sound strange, but they're well worth getting to know. Although recommended amounts of fiber range from 21 to 38 grams per day, most Americans only get between 5 and 20 grams daily. Armed with flaxseed and whole grains, you can start getting more of the fiber you need to stay healthy and help keep breast cancer at bay."
- The Editors of FC&A, Unleash the Inner Healing Power of Foods (Get the book.)

"She alleges that the companies' low-sugar cereals falsely represent "that they offer a nutritional advantage over defendants' full-sugar breakfast cereal products, when in fact, the removed sugar is replaced by other carbohydrates, thus offering no significant nutritional advantage."19 Just a few months later, a similar case was filed in Montreal against Kellogg Canada.20 Nutrition consultant Fern Gale Estrow is especially troubled about the psychological impact of Smart Spot marketing on children."
- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Grain: How Agriculture Has Hijacked Civilization, the production of just one two-pound bag of breakfast cereal burns the energy of half a gallon of gasoline. Even worse, as industrial farming pollutes our environment, it also pollutes our bodies. Research from the Centers for Disease Control and Prevention on exposure to environmental chemicals indicates that most of us walk around with a significant "body burden" of chemical residues, many from farm chemicals."
- Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.)

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