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"The snack food and beverage industry has surely been the great beneficiary of the new social taboo against smoking, which used to perform much the same time-marking function.) We have reengineered our cars to accommodate our snacks, adding bigger cup holders and even refrigerated glove compartments, and we've reengineered foods to be more easily eaten in the car. According to the Harvard economists' calculations, the bulk of the calories we've added to our diet over the past twenty years has come in the form of snacks." - Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"As a PR maneuver, the proclamation paid off well, precipitating an immediate rash of newspaper accounts with headlines such as "Soft Drink Industry Takes High Road,"13 "Schools Get Ally in Soda Issue: Drink Makers,"14 and "U.S. beverage industry Praised for Helping in Childhood Obesity Battle."15 Many months later the decree continued to circulate in the press, where it was referred to as a fait accompli, even though it remained little more than words on paper. A policy with lots of (PR) chops but no teeth In fact, the ABA's school-based beverage policy never actually took hold." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "This point was even acknowledged by a leading food-industry publication, Vending Market Watch, which noted: "This new policy is clearly designed to counteract criticism from consumer activists and politicians who say the beverage industry is profiting at children's expense."17 Other media outlets characterized the policy as representing a complete about-face from the ABA's earlier strenuous opposition to the idea of imposing any restrictions on in-school soda purchases." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "The trade group also took credit for the old icon's 80 percent recognition rate, saying it is "due, in part, to the efforts of the food and beverage industry,"7 even though it wasn't so interested in taking credit for the fact that 96 to 98 percent of people don't follow it.8 In September 2005, the USDA (apparently needing a few more months to work out the kinks) unveiled "MyPyramid for Kids," chock-full of games and other entertainment of dubious educational value." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "I asked Gaffney if Weinberg was getting more obesity-related business and he said yes, referencing a client (which he did not identify) from the beverage industry that was especially concerned about the issue of soda and children. Gaffney enthusiastically explained to me how the Weinberg Group "gathers the science" to support the positions of its food-industry patrons. He boasted that his consulting group itself employs "third-party experts." This is great, he said, because these professionals "have no connection" to either Weinberg or the client company." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"As various cities and states have been booting out sugary drinks or foods (or at least limiting sales), the beverage industry has been beleaguered, to say the least. Finally, in August 2005, after much angry, cautionary rhetoric and mounting pressure from health advocates and obesity warriors, the American Beverage Association—the group that used to be much more appropriately called the National Soft Drink Association—announced plans to ban sugary soda from elementary and middle schools and to restrict sales in high schools." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "Regardless of the merits, it's likely that lawsuits against the food and beverage industry will continue," says attorney Harold K. Gordon, partner at Jones Day, who wrote an overview article, "Class Action Food Fights," in the New York Law Journal. All in all, are beleaguered food corporations worried about potential lawsuits? "You'd never get them to admit it. Certainly not to our audience," says London-based analyst Jason Streets, formerly with UBS Warburg. " - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "But, since about the year 2000, in large part because of the rapidly growing obesity and diabetes epidemics, a rebellion has been brewing against soft drinks and junk food in schools, so much so that the beverage industry finally buckled under pressure and took some action, albeit suspicious. In fact, scores of health experts, activists, and groups across the political spectrum, including the aforementioned Commercial Alert, CSPI, and CCFC, as well as the American Family Association, Eagle Forum, U.S." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "In fact, Gus Valen, CEO of the Valen Group, a strategy consulting firm specializing in the food and beverage industry, predicts that "for many years to come consumers will continue to watch their intake of refined sugar and flour." And, according to the NPD Group's 20th Annual Eating Patterns in America (EPA) Report, released in 2005, about 21 percent of Americans completely agree with the statement, "A person should be very cautious in serving foods with sugar." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"A new stepped-up communications plan would be spearheaded by Kathleen Dezio, who was "fresh from similar challenges in the beverage industry."2 The new staffers rounded out a roster at the trade association that illustrates the thin line between US government and industry. CTFA top staff includes John Bailey, who spent 30 years at FDA's Office of Cosmetics and Colors, and Alan Anderson, a 22-year FDA veteran now in charge of the industry's self-regulatory body, the Cosmetic Ingredient Review panel." - Stacy Malkan, Not Just a Pretty Face: The Ugly Side of the Beauty Industry (Get the book.)

"Purple fruits are preferred for eating, while the more acidic yellow type has become an important commercial source of juice for the beverage industry. Nutritional value The fruit pulp yields about 60 kcal and contains fair amounts of vitamin C (20-30 mg), carotenes, vitamin A, niacin, riboflavin, phosphorus and potassium. Passiflora mollissima curuba • banana passion fruit Curuba flowers and fruits Wingstem passion fruit (P. alata) Description This species is similar to the common passion fruit but the flowers and fruits are very distinctive." - Ben-Erik van Wyk, Food Plants of the World: An illustrated guide (Get the book.) "Ginger is important in the beverage industry. Ginger beer is a frothy, low-alcohol drink (particularly popular in Britain), which is made from water, sugar, ginger and cream of tartar, and allowed to ferment. Ginger ale is carbonised water to which ginger essence and colouring are added. It is used in the same way as club soda in long drinks made from gin or whisky. Ginger extracts or ginger oil are also used in ginger wine, liqueur, brandy and flavoured teas. Nutritional value Limited, as ginger is used in small amounts for flavour." - Ben-Erik van Wyk, Food Plants of the World: An illustrated guide (Get the book.)

"Maybe, but the beverage industry finds this relaxed view of your water needs "alarming." Its trade association, the International Bottled Water Association, wants you to drink a minimum of eight 8-ounce glasses of water a day, and it provides a hydration calculator to "prove" that you need to do so. You type in your weight and the number of minutes a day you exercise; the calculator does the rest. The calculator conveniently does not care how hard you exercise, as I learned when I tried it out for myself." - Marion Nestle, What to Eat (Get the book.)

"It is obvious that the government is not going to take a stand against the powerful food and beverage industry. It is up to everyone to protect themselves and their families against the careless policies and practices of those in charge of public health. Not allowing your children to drink soft drinks is one of the most important things you can do for their safety and good health. The same applies to sport drinks, which according to a report issued by the University of Californian in Berkeley can raise body weight a stunning 13 pounds each year if only one 20-ounce bottle is consumed each day." - Andreas Moritz, Timeless Secrets of Health & Rejuvenation: Unleash The Natural Healing Power That Lies Dormant Within You (Get the book.)

"In the beverage industry ?we see this is in the Coke versus Pepsi argument ?some people say, "Oh, I'm a Coke person." Other people say they're Pepsi people. Some people say, "Well, gee, I want to be healthy, so I'll drink Sprite, because it's clear and has no caffeine." You see, these are all illusions of choice, because none of them mention the option of not drinking soft drinks at all. No advertisements mention the possibility of drinking nothing but pure water and living the rest of your life without consuming soft drinks." - Mike Adams, Spam Filters for Your Brain (Get the book.)

"You might not mind paying ridiculous prices if bottled water is better than tap water, but nobody outside the beverage industry who has looked closely at the comparison thinks that it is. Dubai is on a desert along the Persian Gulf (or, as they call it, the Arabian Gulf), and its tap water comes from desalinated seawater. It tasted fine to me and I would expect it to, given that country's high level of technological development." - Marion Nestle, What to Eat (Get the book.)

"The NaturalWorks concept shows not only how the beverage industry is responding to growing consumer concern for the environment, but also how important packaging is in differentiating products. Bottled Spring Water Bottled water is a $4 billion-a-year business in the U.S., with about one-third of consumers drinking it regularly. It has also become an increasingly serious health and environmental issue. 1.5 million tons of plastic are used to bottle water, and some bottled water contains bacterial contaminants." - KC Craichy, Super Health 7 Golden Keys to Unlock Lifelong Vitality (Get the book.)

"I am calling on the leaders from the food and beverage industry to aid us in our fight against obesity." —HHS Secretary Tommy Thompson "Bringing various industries together to promote balanced diets and healthier lifestyles is important as we look at more aggressive ways to fight obesity in America. At USDA, our goal is to work together in partnership with all sectors to strengthen our ability to reach consumers about these important lifestyle decisions." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "Today, the Grocery Manufacturers of America states: The food and beverage industry we represent has long advocated for comprehensive, long-term strategies for improving the health and fitness of all Americans}6 The National Soft Drink Association claims: The soft drink industry has a long commitment to promoting a healthy lifestyle for individuals—especially children}1 The "Frank Statement to Cigarette Smokers" also said: We believe the products we make are not injurious to health." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) "The same spokesperson from the grocery manufacturer's group (GMA) was at each of the meetings, saying things like "GMA believes the food and beverage industry has a very important role to play in helping to improve fitness and nutrition."26 A spokesperson from the National Soft Drink Association also testified at one of the meetings. The prime way to influence policy is to be part of policy decisions, and it is understandable that the food industry wants in. A great deal rides on these policies. Much caution should be exercised before granting the industry its wish list of access." - Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.)

"It is also interesting to note that the increased consumption of sodas by children younger than five years probably explains why the rate of asthma occurrence in that age group tripled between 1980 and 1994. The beverage industry's recent introduction of new brands—Surge, Zapped, Full Speed, Outburst, Josta, all laced with caffeine and the pick-me-up herb guarana, which hypes "raw primal power"—is designed to entice children and teenagers to consume more and more sodas." - Fereydoon Batmanghelidj, Obesity Cancer & Depression: Their Common Cause & Natural Cure (Get the book.) "A vast number of people are drinking caffeinated sodas. The beverage industry thrives on the addictive properties of caffeine. A report published in The Nation, April 27, 1998, states: "The most conservative estimates have children and teens guzzling more than sixty-four gallons of soda a year—an amount that has tripled for teens since 1978, doubled for the 6-11 set and increased by a quarter for under-5 tots (from a 1994 survey by the Agriculture Department)." - Fereydoon Batmanghelidj, Obesity Cancer & Depression: Their Common Cause & Natural Cure (Get the book.) "Unfortunately, die power of advertising by the beverage industry, and the addictive nature of some of these beverages—in addition to the fact that the price structure grossly favors these soft drinks rather than water sold in convenient bottles—has captured the minds of the younger members of society. The outcome has been devastating. Young people are now getting fatter and fatter, and are developing all the disease complications of dehydration from their early preteens?" - Fereydoon Batmanghelidj, Obesity Cancer & Depression: Their Common Cause & Natural Cure (Get the book.) "Through the power of advertising alone, the beverage industry has manipulated the lifestyle of everyone from toddlers to octogenarians. Some of the manufactured beverages in common use today do not function in the body like natural water. If you begin to understand the natural reason some plants manufacture caffeine, or even cocaine, you will then recognize the problem. Even milk and fruit juices cannot meet the body's daily water needs. Like it or not, you have to get used to the taste of water: brand-name or even tap water." - Fereydoon Batmanghelidj, Obesity Cancer & Depression: Their Common Cause & Natural Cure (Get the book.)

"Rosemary is also used as an ingredient in the alcoholic beverage industry (e.g. as a component of Benedictine and of Goldwasser). Excerpt from the German Commission E monograph (BAnz? no. 223, Published November 30, 1985; Revised BAm? no.221, Published November 28,' 1986; Revised BAn% no. 50, Published March 13, 1990) Uses Internal: dyspeptic complaints. External: supportive therapy for rheumatic diseases, circulatory disorders. Contraindications None known. Side effects None known. Interactions with other drugs None known." - Josef A. Brinckmann and Michael P. Lindenmaier, Herbal Drugs and Phytopharmaceuticals: A Handbook for Practice on a Scientific Basis (Get the book.)

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