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Quotes about Advertising from the world's top natural health / natural living authors

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"Schlitz and her fellow researchers decided to seek out couples with a wife suffering from breast cancer, and began advertising around the San Francisco Bay Area for volunteers. It soon became apparent that they would have to widen their original brief. The breast-cancer population of the Bay Area, which is higher than average in the United States, has been extremely well studied. From the lackluster response to their advertising, it appeared that sufferers were unwilling to take part in yet more research." - Lynne McTaggart, The Intention Experiment: Using Your Thoughts to Change Your Life and the World (Get the book.)

"Let's look to the advertising industry to illustrate another example of this untenable position. advertising agencies and their clients understand that messages created in certain ways for particular audiences can indeed "influence behavior." If Coca-Cola pays $2 million for a thirty-second Super Bowl television commercial, they certainly expect that thousands or millions of people will change their cola buying behavior. Furthermore, modern advertising not only targets behavior but seeks to change the way people feel about themselves in society." - Jay Joseph, The Missing Gene: Psychiatry, Heredity, and the Fruitless Search for Genes (Get the book.)

"Public education will have to displace all that commercial advertising. We would recommend that advertising for junk foods should be placed in the same category as advertising for tobacco, alcohol, and addicting drugs. Modern high-quality nutrition depends upon the combination of good nutritional education and an adequate supply of foods, so that the education can be applied to the selection of a healthy diet. But we do not think that the education needs to be of the caliber required of nutritionists, dietitians, and physicians." - Abram Hoffer, PhD, MD, FRCP(C) and Dr. Jonathan Prousjy, DPHE, DSC, ND, FRSH, Naturopathic Nutrition: A Guide to Nutrient-rich Food & Nutritional Supplements for Optimum Health (Get the book.)

"The financial connection to a pharmaceutical company whose purpose was promoting sales of a controlled addictive substance was considered hidden advertising. Not until the spring of 2000 was a lawsuit on these matters filed. So clearly one just has to follow the money trail. "In the 1996 elections, Eli Lilly Company, manufacturers of Prozac, made over $770,000 in soft money contributions to prominently placed politicians. By 1996, there were already over 600,000 minors on Prozac and they had a well-honed advertising campaign targeting children ready to go." - Gary Null and Amy McDonald, The Food-Mood Connection: Nutrition-based and Environmental Approaches to Mental Health and Physical Wellbeing (Get the book.)

"For many this internal war of spirit killing begins at a very early age, reinforced by messages from parents, teachers, peers, TV, advertising, and religion, resulting in what is called spirit loss. In this condition the internal flame of spirit is burning low, becoming a mere flicker or perhaps nothing but an ember. When our internal vibration of peace is in alignment with our external vibration, we are in harmony and this homeostasis supports the ecology necessary for the spirit flame to burn brightly." - Pam Montgomery, Plant Spirit Healing: A Guide to Working with Plant Consciousness (Get the book.)

"For example, the intense advertising of a new drug by a pharmaceutical company will often increase the "power of placebo." With every new nonsteroidal anti-inflammatory drug (NSAID) that has hit the market, I have observed a much greater efficacy for approximately one to two years before its therapeutic value decreases to the level of all the other ones available. Another example is the intense advertising of alternative medicine, particularly that which aims at low back pain." - John E. Sarno, M.D., The Divided Mind: The Epidemic of Mindbody Disorders (Get the book.)

"By 1996, there were already over 600,000 minors on Prozac and they had a well-honed advertising campaign targeting children ready to go. There were plans for candy-coated Prozac as well." The magic bullet theory—the idea that a single pill can cure a disease, including a mental or emotional one—not only still dominates medicine, but has become more and more prevalent. In part, this is because of the way managed care works. Judith Sachs, a professor at the College of New Jersey in Trenton, explains: "We can no longer sit in a doctor's office." - Gary Null and Amy McDonald, The Food-Mood Connection: Nutrition-based and Environmental Approaches to Mental Health and Physical Wellbeing (Get the book.)

"In the above example of sunlight, by advertising the dangers of sunlight and promoting the use of sunglasses and sunscreens, the pharma/medical industry made certain the number of skin cancers and numerous other health problems would increase. They then recommended the appropriate treatments to combat these diseases, which in turn will lead to further escalations of these same diseases. These principals of psychological deception are well known to the industry and are applied to almost every so-called disease." - Andreas Moritz, Cancer Is Not A Disease - It's A Survival Mechanism (Get the book.)

"Finally, the media further strengthens these attitudes through the advertising of accident attorneys, coverage of litigation, and advertising of various medical treatments. In effect, the media heightens the awareness of the injury, which, ironically, increases the likelihood that a chronic whiplash syndrome will occur with rearend accidents. This awareness of a disorder, as I mentioned above, is a strong trigger to developing a psychosomatic disorder. Similarly, when societal influences are altered or eliminated, then the psychosomatic process will subsequently change." - John E. Sarno, M.D., The Divided Mind: The Epidemic of Mindbody Disorders (Get the book.)

"Furthermore Dice wrote of a "new world of distribution," predicting the proliferation of installment credit, the chain-store movement, new techniques of advertising that would stimulate demand, and new market research techniques. He also spoke of a "new world of finance," referring to the expansion of investment banking to provide new sources of funds for corporations, the rise of the holding company as a tool to make financing more flexible, and advances in the Federal Reserve System's understanding of how to stabilize business." - Brian Fagan, Floods, Famines, and Emperors: El Nino and the Fate of Civilizations (Get the book.)

"The pharmaceutical companies outsourced much of the publication planning work to advertising firms like IntraMed, the company Novartis chose in 2002 to sell Ritalin LA. Few Americans had ever heard of IntraMed or any of its dozens of competitors. Yet these firms were part of a fast-growing business of creating scientific publications for the marketing departments of pharmaceutical companies." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.)

"Furthermore, modern advertising not only targets behavior but seeks to change the way people feel about themselves in society. It's not enough to tout the effectiveness of the latest dandruff shampoo; one also needs to make people feel embarrassed, if not humiliated, that they have dandruff. Self evidently, if the environment does not influence twins' and others' behavior and psychology, as Kendler implies, then corporations would not spend untold billions of dollars each year on advertising." - Jay Joseph, The Missing Gene: Psychiatry, Heredity, and the Fruitless Search for Genes (Get the book.)

"Encouraging prescription and the use of positive (plus) lenses for myopes, subsidizing the patients for free Deceptive advertising by the Vision Business Sometimes you see on TV or in banner headlines, glossy magazines, or advertisements: "March—Sight Preservation Month?Come in for a Free Examination." It would be completely okay if the goal were to check out myopia. The problem develops when myopes with very low myopia (-0.25 or -0.50) are attracted by the advertisement and come to get their vision checked." - David De Angelis, The Secret of Perfect Vision: How You Can Prevent and Reverse Nearsightedness (Get the book.)

"Major medical research is funded by drug companies; they also fund our meetings, and their advertising funds our professional journals. Nutritional therapies do not move the revenue needle for hospitals, doctors, research institutions, or the drug companies. And, because traditionally doctors have not been well trained in biochemistry, there is a lot of misunderstanding about the fundamental physiological relationships between basic cellular bioenergetics and cardiac function. Because of this lack of understanding, doctors don't want to be known as "vitamin doctors." - Stephen T. Sinatra, M.D., The Sinatra Solution Metabolic Cardiology (Get the book.)

"In this liberating and transformative process, we naturally move beyond the false identity that has been given us by advertising, including the so-called health education we have received in our schools that has been primarily financed by the dairy and meat industries so we will buy their products. Please know that this "education" we take as the truth is directly contrary to our 3." - Gabriel Cousens, There Is a Cure for Diabetes: The Tree of Life 21-Day+ Program (Get the book.)

"I was diagnosed with diabetes just six months ago," says the thirty-eight-year-old advertising executive, "and I talked with a counselor at a diabetes self-management meeting right after I was diagnosed. But I live pretty far from the city, and I don't like to drive into the city at night, so I can't attend any of the programs they sometimes run there. When I found some of the message boards and online support groups, I was really excited. I use three or four of them and have made some friends who have really helped me feel much less alone." - Steven V. Joyal, What Your Doctor May Not Tell You About Diabetes: An Innovative Program to Prevent, Treat, and Beat This Controllable Disease (Get the book.)

"From the lackluster response to their advertising, it appeared that sufferers were unwilling to take part in yet more research. The scientists decided to open the study to any couple if either partner was suffering from cancer of any variety. Eventually 31 couples volunteered, including healthy couples who were to act as controls. Jerome Stone wrote a training manual for the couples, after analyzing a number of healers and distilling their common practices." - Lynne McTaggart, The Intention Experiment: Using Your Thoughts to Change Your Life and the World (Get the book.)

"The FDA's Division of Drug Marketing, advertising, and Communications has notified Pharmacia Corporation that it considered... promotional statements and actions by or on behalf of Pharmacia [concerning Celebrex] to be false or misleading and therefore in violation of the Federal Food, Drug, and Cosmetic Act. I recalled the unusually forthright editorial about Celebrex and Vioxx that I had read in the Journal of the American Medical Association about a 23 year and a half earlier, when these drugs were first approved." - John Abramson, Overdosed America: The Broken Promise of American Medicine (P.S.) (Get the book.)

"Those numbers did "increase dramatically," as there are now an estimated 10 million children taking some sort of mind-altering drugs (which included the SSRI antidepressants), thanks to advertising and programs like TeenScreen! Linda Hurcombe, an American citizen who resides in the UK, lost her 19-year-old daughter, Caitlin, to suicide as a result of Prozac?advertising. She shares her story, as follows: [Linda] describes how 8 years ago, her "undepressed daughter saw an ad for antidepressants on television while visiting the US." - Dr David W Tanton, Ph.D., Antidepressants, Antipsychotics, And Stimulants - Dangerous Drugs on Trial (Get the book.)

"This is good advertising for food rotation diets. Addiction and continual consumption of certain foods can cause an adaptation to it. For example, an offending food may give you an initial reaction but if you consume a small portion of it every day, you may become accustomed to it. After a while, you may feel sluggish if you do not have this food and when you have it, you feel picked up again. If this pattern persists over a period of time, you will need to eat more of the food to feel well. Once you get to a high dose of the offending food, you will start to suffer ill health." - Heather Caruso, Your Drug-Free Guide to Digestive Health (Get the book.)

"It has come through many different sources: parents, teachers, friends, strangers, books, magazines, radio, television, films, advertising. It is part of the fabric of our society. No single person was responsible. Another very important difference between clinical and cultural hypnosis concerns the depth of the conditioning. In his book Waking Up, the psychologist Charles Tart shows that ordinary hypnosis is a voluntary and limited relationship between consenting adults." - Peter Russell, Waking Up In Time: Finding Inner Peace In Times of Accelerating Change (Get the book.)

"PART OF THE REASON we're confused about what to eat is that produce is one of the few areas where we aren't bombarded with advertising. Low profit margins inhibit major campaigns, and without much marketing influence, we buy fruits based on how they look—but as we know, looks can be deceiving. Most customers demand flawlessness, so supermarkets end up wasting anything that isn't impeccable. Twenty-five percent of harvested fruit is said to end up in the garbage." - Adam Leith Gollne, The Fruit Hunters: A Story of Nature, Adventure, Commerce and Obsession (Get the book.) "Ocean Spray has embarked on major advertising campaigns, coming up with an interactive concept called "Bogs across America." Every fall, they construct bogs in major cities to demonstrate how cranberries are harvested under several feet of water. The idyllic swamps full of farmers in thigh-high rubber boots contrast with the industrial sorting methods cranberries undergo once they're knocked off their low-hanging vines by tractorlike machines called egg-beaters." - Adam Leith Gollne, The Fruit Hunters: A Story of Nature, Adventure, Commerce and Obsession (Get the book.)

"Government agencies do not protect the nutritional health of children, and parents and doctors have trouble standing up to the withering assault of billions of dollars spent advertising this nearly toxic diet. Children don't get enough sleep, not enough downtime, and hardly any quiet time—and they certainly don't get enough exercise. Homework saps time and energy, starting in the first or second grade (have we gone crazy?) and reaching crushing levels by middle school." - Jay Gordon, The ADD and ADHD Cure: The Natural Way to Treat Hyperactivity and Refocus Your Child (Get the book.)

"Though the advertising was doing a spectacular job of making the drug seem "better" than the older nonsteroidal anti-inflammatory drugs (NSAIDs), its single claim to superiority rested on its lower risk of causing stomach problems. Nonetheless, Celebrex was selling like hotcakes, racking up well over $3 billion in sales in its first two years on the market. The drug was being widely prescribed for every kind of ache and pain. Rarely did a day go by when I didn't hear the word "Celebrex" from a patient, a fellow doctor, or an ad on TV." - John Abramson, Overdosed America: The Broken Promise of American Medicine (P.S.) (Get the book.)

"Lena is a sixty-three-year-old retired advertising executive. She is 5'5" and weighs 280 pounds. "The'food trance'for me is where no one or nothing can bother you or invade you. It provides a'numbness' to everything going on around you. I can escape, if even for a few moments. Everything is great until I come back and then the guilt sets in." Addy is a twenty-four-year-old college student. She is 5'4" and weighs 115 pounds. "When I'm in the food trance, I stuff as much food as I can into my mouth. All of my energy goes into getting as much food as possible and eating it as fast as I can." - Roger Gould, Shrink Yourself: Break Free from Emotional Eating Forever (Get the book.)

"My patients were not immune to the effect of all this advertising. They increasingly requested and occasionally demanded these expensive new drugs for their arthritis symptoms and various other aches and pains, and many interpreted my reluctance to prescribe the new drugs as simply a primary care doctor's lack of expertise or inability to keep up with the latest medical therapies. Even after I carefully explained the details of the best available scientific evidence about these drugs, not all of my patients could be convinced otherwise. THE NEW MEDICAL CONSUMERISM Mr." - John Abramson, Overdosed America: The Broken Promise of American Medicine (P.S.) (Get the book.)

"When asked under oath in deposition what kind of warnings he gave to his patient, Elliot's doctor explained, "I don't recall the specific conversation, but typically it would have probably been headache, nausea, and some sexual dysfunction." GSK advertising and promotion had created an environment in which many doctors believed that Paxil was a relatively harmless drug with no potential to cause madness. A psychologist saw Elliot three or four days after he began Paxil and emphasized his patient's increasing anger and irritability." - Peter Breggin, Medication Madness: A Psychiatrist Exposes the Dangers of Mood-Altering Medications (Get the book.)

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