Quotes about Tv Advertising from the world's top natural health / natural living authors
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 "In recent years, the drug push has gotten much stronger as billions are spent on tv advertising, as well as on lavish gifts and incentives to medical doctors.
Orthodox medicine is quick to yell quack when unproven alternative methods are used for healing. The irony is that most of the dangerous and deadly drugs used in traditional allopathic medicine have not been proven to be effective or safe. And of course those that have were proven using tunnel vision, looking only at the symptoms being treated and not at the overall resulting health consequences."- Susan E. Schenck, The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & Planet (Get the book.) |
 "If you have you ever wondered how the companies that produce these drugs can possibly afford to continually advertise these drugs on TV every day, often several times a day, considering the high cost of tv advertising, you now have the answer. And it is obviously working!"- Dr. David W. Tanton; Ph.D., A Drug-Free Approach To Healthcare, Revised Edition (Get the book.) |
 "By contrast, a number of countries around the world protect their children with stringent tv advertising rules and regulations.
Sweden and Norway ban advertising to kids under 12.
Ireland prohibits TV commercials for fast food and candy.
Italy forbids advertising during cartoons, and characters can't show up in ads before and after programs in which they appear.
Austria, Belgium, Luxembourg, and Norway bar advertising before, during and after children's TV programs.
Finland and Germany won't allow companies to try to persuade a child to buy a product with a direct offer."- Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) |
 "The arguments for some regulation of children's tv advertising were very compelling. People assumed the remedies would never work, but the fact that other countries have done it shows that it's doable." Westen thinks that the reason the FTC has been loath to take action ever since is that the agency is gun-shy. "I think people felt burned by the political fallout and aren't willing to touch it again."
So the next time you hear a federal government official try to claim that the 1970s effort to regulate junk food marketing to kids "didn't work," don't believe it."- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "He says that while the agency concluded that young kids were deceived by tv advertising, the difficulty was in drafting a workable remedy, because kids and adults watch TV together. Three years later, the FTC terminated the effort without taking any action. What happened in between was an unfortunate combination of politics and bad timing. The advertising industry raised $16 million to lobby against the rulemaking, an amount equal to one-quarter of the FTC's budget at the time." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) |
 "The tobacco industry decided it was not cost-effective to advertise on television any longer and voluntarily ceased tv advertising in implicit exchange for being permitted to advertise elsewhere.
The Fairness Doctrine has been repealed, but something similar applied to food advertising may be beneficial. Requiring advertisements for healthy foods or spots discouraging consumption of unhealthy foods may help counteract the effects of existing advertising. It would not make sense to confine the rule to advertising on television."- Kelly Brownell and Katherine Battle Horgen, Food Fight (Get the book.) |
 "The shopping cart ad for PMDD is part of a new form of tv advertising, designed to introduce millions of people to previously unheard-of conditions. While the advertising claims made about the benefits and risks of medicines are regulated by law—albeit very loosely—claims about diseases remain a virtual free-for-all.
The U.S. and New Zealand are the only developed countries in the world that allow full-blown advertising of drugs to consumers."- Ray Moynihan and Alan Cassels, Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients (Get the book.) |
 "A major study of tv advertising shows that 90% of the population misunderstands advertisements on TV.
To bring into focus what I am trying to put across here is an example of how a bureaucrat can twist a story and distort nearly any advertisement. Try to recall the cleanest ad you have seen. Many would pick the Coca-Cola commercials. Right? Now here's what a bureaucrat could do with those ads if he wanted to. Here is a fictitious press release issued by the FDA after it seized 10 million gallons of Coca-Cola:
The FDA today seized 10 million gallons of Coca-Cola."- Kevin Trudeau, Natural Cures They Don't Want You to Know About (Get the book.) |
 "That requirement made tv advertising impractical.
All that changed in 1997, when, under pressure from drug-industry lobbyists and their friends in Congress, the FDA opened the door wide to advertising direct to consumers (DTC) on television. It allowed commercials to extol a drug as long as they mentioned the major side effects and referred viewers and listeners to more detailed print advertisements that contained complete prescribing information. Drug companies selling a product that might cure—or harm—could reach millions of people with a single message."- Donald L. Barlett and James B. Steele, Critical Condition: How Health Care in America Became Big Business (Get the book.) |
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