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Quotes about Lovins from the world's top natural health / natural living authors

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"Lovins has coauthored nine books and dozens of papers, and was featured in the award-winning film lovins on the Soft Path. Her latest book, Natural Capitalism, coauthoted with Amory lovins and business author Paul Hawken, has been translated into a dozen languages. In 2000, she was named a "Hero for the Planet" by TIME magazine, and received the Loyola University award for Outstanding Community Service. In 2001, she received the Leadership in Business Award and shared the Shingo Prize for Manufacturing Research." - David H. Rippe, Jared Rosen, The Flip: Turn Your World Around (Get the book.)

"Paul Hawken and Amory and Hunter lovins tell us in Natural Capitalism that Wal-Mart found out that being sensitive to your environment meant more profits with its Lawrence, Kansas, "Eco-Store." To save energy, the company fitted a day-lighting section in half the store and used normal fluorescent lighting in the rest. At corporate headquarters in Arkansas, Wal-Mart inventory experts saw that the naturally lighted side of the store was producing significantly higher sales rates than other stores without the energy-saving design innovation." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

"Hunter lovins, president of Natural Capitalist, discusses the unsustainable nature of our current energy consumption paradigm. Philippe Cousteau, president of EarrhEcho, reveals how harnessing the ever-present power of the wind, tides, and waves can meet the world's energy needs many times over—while keeping the planet safe for future generations. We finish with popular actor and activist, Ed Begley, Jr., as he shares his personal srory of living lightly on the Earth while enjoying a lifestyle of quality and personal integrity. Please join us for these inspiring conversations." - David H. Rippe, Jared Rosen, The Flip: Turn Your World Around (Get the book.) "I took up with Amory lovins and became the policy advisor for Friends of the Earth for Dave Brower and did that until we created Rocky Mountain Institute in 1982." In alternative energy development, Hunter feels that bio-fuels offer more potential than hydrogen at present. "There remain some real technical challenges around hydrogen, including the question of where we get it. Right now, most hydrogen comes from natural gas. And I think it's a good thing to be pursuing." - David H. Rippe, Jared Rosen, The Flip: Turn Your World Around (Get the book.)

"The epitome of this attitude was Amory B. lovins, head of the Rocky Mountain Institute, who devoted his organization's time and energy in the 1990s to the development of a high-mileage "hypercar" that would have only promoted the unhelpful idea that Americans can continue to lead urban lives in the rural setting. lovins also built the organization's headquarters in a remote part of the Colorado backcountry, which employees could get to only by car. It can be stated with certainty that George W." - James Howard Kunstler, The Long Emergency: Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century (Get the book.)

"These savings act like a huge universal tax cut that also reduces the federal deficit," lovins said. "Far from dampening global development, lower energy bills accelerate it. Once, compact fluorescent lamps ran $20. Today, they cost two to five dollars and compete nicely with incandescent bulbs-except that the compact fluorescents use 75 to 80 percent less electricity and last 10 to 13 times longer." No wonder, then, in May 2005, General Electric promised to raise the company's overall energy efficiency by 30 percent by 2012 "to enhance the company's shareholder value." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.) "Five other megacorporate powers—IBM, British Telecom, Alcan, NorskeCanada, and Bayer—have collectively saved $2 billion since the early 1990s by reducing their carbon emissions by 60 percent, said lovins. That not only means a lower cost of living but also less toxicity to the environment and to you and your friends and neighbors and loved ones. We can all stand to be a little less toxic to our environment and maybe to our friends and loved ones, too; and even if you're a big bad polluting guy, gal, or company, you can really change." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.) "The opportunities for us to stop being so wasteful and therefore less toxic to the rest of the world are so great that the legendary resource analyst Amory lovins of the Rocky Mountain Institute estimates that the United States could run its entire economy on about one-fourth of the current electricity used, saving us billions of dollars every year. We should consciously seek carbon-neutral appliances and high-tech products. We can do a lot in these areas alone. But we also need to be less toxic to the people around us, maybe nicer." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

"Her latest book, Natural Capitalism, coauthoted with Amory lovins and business author Paul Hawken, has been translated into a dozen languages. In 2000, she was named a "Hero for the Planet" by TIME magazine, and received the Loyola University award for Outstanding Community Service. In 2001, she received the Leadership in Business Award and shared the Shingo Prize for Manufacturing Research. Hunter told us that environmental activism seemed to be in het genes: "Growing up in my family, it was simply assumed around the house that one would spend one's life making things better." - David H. Rippe, Jared Rosen, The Flip: Turn Your World Around (Get the book.)

"For an excellent overview of some of these answers, start with Amory Lovins's essay "How to Get Real Security," freely available on the Web.) First, military personnel themselves can be one of the most effective checks to aggression. In nations where officers and troops are inculcated with democratic values, ethical practices, and cultural understanding, there is less support for foreign adventures." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "Third, nations can intentionally adopt defensive military postures. As lovins writes, "To date, Sweden has executed the most sophisticated design of military forces for nonprovoca-tive defense. Its coastal guns cannot be elevated to fire beyond Swedish coastal waters. It has a capable and effective air force, but with short-range aircraft that can't get very far beyond Sweden ... In every way, by technical and institutional design, they've sought to make Sweden a country you don't want to attack, but one that is clearly in a defensive posture." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "JC ¦«¦¦ RESOURCES Small is Profitable by Amory B. lovins et al. (Rocky Mountain Institute, 2002) Small is Profitable is the Rocky Mountain Institute's book on distributed power generation. A four-hundred-page doorstop that was selected as the Economist's Book of the Year in 2003, Small is Profitable outlines the financial and technical case for a new approach to providing high-quality and high-profit-margin electrical services to the world." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.) "As sustainability guru Hunter lovins replied when asked in a 2006 Treehugger interview whether economic development could go hand in hand with sustainable development, "We know how to meet people's needs for energy, for water, for housing, for sanitation, and for transportation, with much more sustainable technologies than are traditionally brought by development agencies." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.)

"Amory lovins,interview with Robert Evangelista, Nevada City, CA,transcript at l-(800) 51-SOLAR. 16. Amory lovins, quoted in Get a Life! by Wayne Roberts and Susan Brandon, Get A Life Pub., Toronto, Canada, 1995, p. 56. 17. Ross Gelbspan, The Heat is On, Perseus Books, Reading, MA,1998: interview with Meyer, p. 98; other quotes from pp. 103 and 181. 18. Doug Koplow, "Energy Subsidies and the Environment" in Subsidies and the Environment: Exploring Linkages, Organization for Economic Cooperation and Development, 1996, and quoted in reference 17, p. 98. 19." - Brian O'Leary, Reinheriting the Earth: Awakening to Sustainable Solutions and Greater Truths (Get the book.) "Amory lovins, director of the Rocky Mountain Institute, believes we can save at least three-quarters of our electricity use simply by redesigning power plants, buildings, appliances and heating and cooling systems, when combined with renewable energy. lovins has also demonstrated that automobiles could be built to be lighter and more "slippery", yielding gasoline economies of several hundred miles per gallon without sacrificing comfort or cost." - Brian O'Leary, Reinheriting the Earth: Awakening to Sustainable Solutions and Greater Truths (Get the book.)

"Natural Capitalism: Creating the Next Industrial Revolution Paul Hawken, Amory B. lovins, and L. Hunter lovins (Boston, Massachusetts: Little, Brown and Co., 1999) • The Web of Life: A New Scientific Understanding of Living Systems Fritjof Capra (New York: Anchor Books, 1996) HOPE'S EDGE DISCUSSION CIRCLES SUGGESTED QUESTIONS TO ENLIVEN THE TALK We've been delighted to learn of groups across the country using Hope's Edge to ignite discussion. Below you will find ideas we've gathered. Consider them as starting points and brainstorm triggers—not as hard-and-fast directions." - Jeremy P. Tarcher, Hope's Edge: The Next Diet for a Small Planet (Get the book.)

"Improving efficiency could play a large role in shifting the energy marketplace to renewables, while saving about $300 billion a year, lovins argues. As of a few years ago, lovins joined the ranks of the mainstream in opposition to new energy technologies, something I discovered one day when we happened to be on the same flight. At baggage claim, I asked him how he felt about free energy. He became very ruffled and walked away from me, even though we had known each other from before at various energy policy venues." - Brian O'Leary, Reinheriting the Earth: Awakening to Sustainable Solutions and Greater Truths (Get the book.)

"Hypercars Energy efficiency guru Amory lovins has proposed a radical redesign of the automobile that he calls the hypercar. lovins advocates advanced aerodynamic design for all surfaces, including the bottom; light, strong, composite materials; hybrid engines; regenerative braking; much-improved tires; and a host of other features. He argues that these off-the-shelf technologies can produce huge synergies when used in combination. (A lighter, more aerodynamic body needs a less-powerful engine and a lighter transmission." - Denis Hayes, The Official Earth Day Guide to Planet Repair (Get the book.)

"Amory lovins, director of the Rocky Mountain Institute, believes we can save at least three-quarters of our electricity use simply by redesigning power plants, buildings, appliances and heating and cooling systems, when combined with renewable energy. lovins has also demonstrated that automobiles could be built to be lighter and more "slippery", yielding gasoline economies of several hundred miles per gallon without sacrificing comfort or cost." - Brian O'Leary, Reinheriting the Earth: Awakening to Sustainable Solutions and Greater Truths (Get the book.)

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