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"General Mills Although not exclusively organic, general mills has tremendous influence in the organic food industry with its Cascadian Farms and Muin Glen brands of certified organic foods.14 Their marketing clout means that they have promoted and placed these brands into the hands of so many people who might otherwise never have discovered organic foods because they shop in the usual supermarket chains—ones that had not stocked much organic food before or had grouped it all in specialty organic sections. Recently, general mills has converted its nonorganic cereals to healthier whole grains." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

"General Mills offers excellent information regarding "What Is a Whole Grain?" and "How to Find a Whole Grain Product." The good news is that general mills products are readily available in every grocery store across the nation. Kashi (www.kashi.com ) is another of one of my favorite whole-grain brands. I particularly love the Company's logo: "7 whole grains on a mission." I stock Kashi products in both of my Natural Medicine Stores, but they are also available on the health food or organic food aisle in almost any grocery store. Another brand to check out is Food For Life (www.foodfor-life." - C. W. Randolph, M.D., From Belly Fat to Belly FLAT: How Your Hormones Are Adding Inches to Your Waistline and Subtracting Years from Your Life (Get the book.)

"Fiber from Cereals Fiber per Serving Cereals grams Cold Hot 3-5 Quaker Corn Bran Ralston Bran Chex Kellogg's Raisin Bran Generic/store brand raisin bran Kellogg's Cracklin' Oat Bran Kellogg's Bran Flakes general mills Raisin Nut Bran Post Fruit 'N Fiber Post Bran Flakes Post Natural Raisin Bran Quaker Oats Malt-O-Meal Hot Wheat Cereal Ralston Cream of Wheat Wheatena Unprocessed bran Miller unprocessed bran Quaker unprocessed bran 9 Kellogg's All-Bran Nabisco 100% Bran Over 12 Kellogg's All-Bran Extra Fiber general mills Fiber One SHOULD YOU TAKE FIBER SUPPLEMENTS?" - James Scala Ph.D., 20 Natural Ways to Reduce the Risk of Prostate Cancer : A Mind-Body Approach to Health and Well-Being (Get the book.)

"Kraft or general mills, for instance, is now determining the portion sizes, not mom, and the social value of sharing food is lost. It looks a lot more like a restaurant meal, where everyone orders his or her own dish. (Though the service isn't quite as good, because the entrees don't arrive at the same time.) Of course, people tend to eat more when they can have exactly what they want—which is precisely why the major food companies approve of this modernized family meal and have done everything in their considerable power to foster it." - Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"Now that corporate food giants such as Dole, general mills, Kraft, and ConAgra have gotten into the "organic" game, they have, as part of an industry-wide group, lobbied hard to change the rules about what it means to be "organic." If they win at getting synthetic chemicals like ripening agents and thickeners added to the list of allowable ingredients, or even genetic engineering to pass muster, then "organic" will move further and further away from "pure." In 1996, the two houses of Congress unanimously enacted the Food Quality Protection Act (FQPA)." - Brenda Watson and Leonard Smith, The Detox Strategy: Vibrant Health in 5 Easy Steps (Get the book.)

"Several months after this ruling, the industry's Organic Trade Association, together with newly emerging "organic" industry groups including Whole Foods, Wild Oats, Kraft, and general mills, mounted a powerful opposition to certified organic standards. The industry introduced a "Sneak Attack" into Congressional legislation on the 2006 Agricultural Appropriations Bill that would have authorized the USDA National Organic Standards Board to allow the inclusion of numerous synthetic ingredients in products claimed to be certified organic." - Samuel S. Epstein, Randall Fitzgerald, Toxic Beauty: How Cosmetics and Personal Care Products Endanger Your Health . . . And What You Can Do about It (Get the book.)

"General Mills announced it will start using whole grains in some of the popular cereal products for kids. Processed flour will be replaced by whole grain flour. Whole grain is fashionable now, so the change seems timely and healthy. The problem is that the whole grain actually does not qualify as genuine whole grain. It is made of flour that is processed with a newly developed milling method that grinds the whole grain into particles of uniform size. U.S.A Today states that general mills executives would not discuss the new technology behind the development of their new type of whole grain." - Andreas Moritz, Timeless Secrets of Health & Rejuvenation: Unleash The Natural Healing Power That Lies Dormant Within You (Get the book.)

"Fiber from Cereals Fiber per Serving Cereals grams Cold Hot 3-5 Quaker Corn Bran Ralston Bran Chex Kellogg's Raisin Bran Generic/store brand raisin bran Kellogg's Cracklin' Oat Bran Kellogg's Bran Flakes general mills Raisin Nut Bran Post Fruit 'N Fiber Post Bran Flakes Post Natural Raisin Bran Quaker Oats Malt-O-Meal Hot Wheat Cereal Ralston Cream of Wheat Wheatena Unprocessed bran Miller unprocessed bran Quaker unprocessed bran 9 Kellogg's All-Bran Nabisco 100% Bran Over 12 Kellogg's All-Bran Extra Fiber general mills Fiber One SHOULD YOU TAKE FIBER SUPPLEMENTS?" - James Scala Ph.D., 20 Natural Ways to Reduce the Risk of Prostate Cancer : A Mind-Body Approach to Health and Well-Being (Get the book.)

"The good news is that general mills products are readily available in every grocery store across the nation. Kashi (www.kashi.com ) is another of one of my favorite whole-grain brands. I particularly love the Company's logo: "7 whole grains on a mission." I stock Kashi products in both of my Natural Medicine Stores, but they are also available on the health food or organic food aisle in almost any grocery store. Another brand to check out is Food For Life (www.foodfor-life.com). I am a huge fan of their organic sprouted whole-grain pastas and breads." - C. W. Randolph, M.D., From Belly Fat to Belly FLAT: How Your Hormones Are Adding Inches to Your Waistline and Subtracting Years from Your Life (Get the book.)

"University of Minnesota and a consultant and former senior scientist at general mills, Inc., offers an insider's view of the dilemma food sellers now face: "The pressure right now is greater than ever to develop products that will sell but be healthier. That's not an easy thing to do," he says. "Companies need strong nutrition departments to lead them through this." Lawsuits Don't Need to Win to "Succeed" Anti-junk-food advocates say that the potential for lawsuits and the embarrassment they could generate might be enough to bring about massive changes." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "In spring 2005, soon after reading an Associated Press article revealing that new versions of popular kids' breakfast cereals aren't any lower in sugar than the old versions, Jennifer Hardee, a San Diego mother of two, sued Kraft Foods Co., general mills Cereals, LLC, and Kellogg USA Inc. Hardee's suit—which has since been settled—sought class action status on behalf of all duped California consumers who bought the new cereals." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.) "Wellness Councils of America. "General Mills Goes Whole-Grain: Food Manufacturer Becomes First to Make All of Its 'Big G' breakfast cereals with whole-grain." Welcoa Newsflash, October 1, 2004. http://www.welcoa.org/freeresources/pdf/general_mills_100104.pdf. Whitney, Eleanor, and Sharon Rolfes. Understanding Nutrition. 7th ed. Minneapolis: West Publishing, 1996. Willett, Walter C. Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. New York: Simon & Schuster Source, 2001, 94-95. World Health Organization. "Obesity and Overweight." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"Manufacturers that have given at least $100,000 towards the production of these sheets include Coca-Cola, Kellogg, Kraft Foods, Weight Watchers International, Campbell Soup, National Dairy Council, Nestle USA, general mills, Monsanto, Nabisco, Procter and Gamble, Ross Products, Wyeth-Ayerst Labs and Uncle Ben's(l)." - Anthony Colpo, The Great Cholesterol Con: Why Everything You've been Told About Cholesterol, Diet and Heart Disease is Wrong (Get the book.)

"PepsiCo earns its place next to general mills for the chutzpah award in finding no cereal too sugary to call healthy. Among the kid-friendly breakfast cereals deemed worthy of basking in the healthy glow of the Smart Spot are Peanut Butter Crunch, Cap'n Crunch Swirled Berries, and Cap'n Crunch MagiColor Berries. How exactly is Cap'n Crunch Swirled Berries construed as "better for you"? According to Team Smart Spot, it's because the product is made with one-third less sugar than its "original" counterpart." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.) "These corporations include: Coca-Cola, PepsiCo, Kraft Foods, general mills, and McDonald's. In addition to individual companies, I have also chosen to highlight several trade associations and front groups engaged in various lobbying activities on behalf of Big Food. By pooling large sums of money to support these third-party organizations, individual corporations gain greater lobbying power. Some organizations are easy to spot, such as trade associations, while others give the impression they are "grassroots" or hide behind scientific-sounding names." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Tops on the list are general mills Total, Kellogg's Special K, and Kellogg's All-Bran. All have 6 micrograms per serving, which is more than twice the daily recommended amount. • Get tested for H. pylori. Your doctor will prescribe antibiotics if you're infected. Left untreated, a vitamin B1 2 deficiency can lead to anemia, depression, nerve damage, muscle damage, and sometimes even paralysis. Soothe your tummy with herbs Herbal remedies have been popular for thousands of years, and now researchers know why." - The Editors of FC&A, Unleash the Inner Healing Power of Foods (Get the book.)

"A-list of clients has included general mills, Hewlett Packard, and the U.S. Green Building Council. Gil holds an MS in systems ecology from Antioch University and a black belt in aikido, and is a seasoned presenter of the "Natural Step" environmental management system. He has over thirty-five years of experience in business, communications, and environmental innovation. EMILY GERTZ [EG] Emily Gertz has been a contributor to World-Changing since 2004. She currently lives in her native town, New York City, where she is a freelance environmental journalist." - Alex Steffen, Worldchanging: A User's Guide for the 21st Century (Get the book.)

"Kraft and fellow members general mills and ICellogg are the top three advertisers of packaged food to kids, with combined annual spending on children's ads approaching $380 million in the United States alone. Other alliance founders include the American Association of Advertising Agencies and the Grocery Manufacturers Association, two powerful trade associations in their own right. The alliance's stated purpose is to defend the industry's First Amendment right to advertise to children and to promote self-regulation as an alternative to government restrictions." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Its customers are food manufacturing companies like Kraft or general mills. These are companies that take rudimentary, processed ingredients like white flour and manipulate them in various ways to make products that people buy — like breakfast cereals, toaster pastries, candy bars, breads and so on. So this food processing facility needs to produce a product that commercial, brand-name food-manufacturing companies want to buy. In this case, that product is refined white flour." - Mike Adams, The Seven Laws of Nutrition (Get the book.)

"Here's how Marybeth Thorsgaard, a general mills spokesperson, justified it to me: "Even with presweetened cereals, there really is no better breakfast your child could eat in the morning. Presweetened cereals account for less than 5 percent of your sugar for the entire day, but because it's fortified and nutritionally dense for the amount of calories, there really is no better breakfast that your child could eat."4 Using the passive voice in conjunction with the corporate-speak term "presweetened" makes it sound as if the added sugar occurs naturally. And no better breakfast? Compared to what?" - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"A Today states that general mills executives would not discuss the new technology behind the development of their new type of whole grain. So what's the big secret? They're asking us to accept their word that it's healthier, but they're not giving us specific details. The second biggest food company, ConAgra, now uses Ultragrain, similar to General Mill's "Whole Grain." It has the look, texture and flavor of processed grain. The question concerning this new trend in food production is, how did they manage to make a completely different whole grain that's just as healthy as whole grain?" - Andreas Moritz, Timeless Secrets of Health & Rejuvenation: Unleash The Natural Healing Power That Lies Dormant Within You (Get the book.)

"Recently, general mills has converted its nonorganic cereals to healthier whole grains. The company uses recycled materials for its boxes. Its next big step is to produce Cheerios with certified organic oats. www.generalmills.com Hain-Celestial Hain Celestial Group, headquartered in Melville, New York, is a leading natural and organic beverage, snack, specialty food, and personal care products company in North America and Europe." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

"Among the 'wholesome' foods that the AHA has deemed worthy of its heart-check are(2): • general mills Cheerios, Cocoa Puffs, Cookie Crisp, Corn Chex, and Count Chocula; • Healthy Choice Low Fat Ice Creams, • Chocolate Moose Milk Chocolate Drinks; • Malt-O-Meal Frosted Mini Spooners, Honey Graham Squares, and Honey Nut Toasty O's; • Kellogg's Frosted Mini-Wheats Big Bite; • Kellogg's Nutri-Grain Cereal Bars; • Pop-Secret 94% Fat Free Butter Microwave Premium Popcorn." - Anthony Colpo, The Great Cholesterol Con: Why Everything You've been Told About Cholesterol, Diet and Heart Disease is Wrong (Get the book.) "Eskimo Pie); CVS/pharmacy; general mills, Inc. (Fiber One); Good Neighbor Pharmacy; KOS Pharmaceuticals, Inc.; Murray Sugar Free Cookies; Ocean Spray Cranberries, Inc.; Ortho-McNeil Pharmaceutical, Inc.; Rite Aid Pharmacy; Roche Pharmaceuticals; Schering Plough Healthcare Products, Inc.; Specialty Brands of America (Cary's Sugar Free Cookies); The Procter & Gamble Company; Voortman Cookies Limited." - Anthony Colpo, The Great Cholesterol Con: Why Everything You've been Told About Cholesterol, Diet and Heart Disease is Wrong (Get the book.)

"Fot example, general mills decided to switch all of their cereal products to whole grain. Traditional food manufacturers, noticing a sea change in consumer preference and watching a decrease in sales of unhealthy fare, are buying up natural produce companies. Even the government, despite the political pressure from special interests, doesn't want to be left behind. According to an interview in the Boston Globe with FDA commissioner Lester M. Crawford, the FDA is considering warnings on packages of unhealthy foods." - David H. Rippe, Jared Rosen, The Flip: Turn Your World Around (Get the book.)

"This marketing opportunity is so enticing that it has resulted in "yogurt wars" between Dannon (which is owned by Croupe Danone) and Yoplait (which is owned by general mills). In 1995, Yoplait had just half the sales of Dannon. But Go-GURT, Yoplait's "kid-friendly slurpable yogurt in a tube," changed all that. Introduced nationally in 1999 with a $10 million advertising campaign specifically directed to children aged eight to twelve, Go-GURT increased its market share practically overnight." - Marion Nestle, What to Eat (Get the book.) "I quickly discovered my error when my talk was introduced by a vice president of general mills. This was corporate America, big-time agriculture, and suits. Later that year, I went with a group of journalists to a small organic farm overlooking a coastal inlet in Bolinas, California. This farm grew an astonishing variety of specialty vegetables for Bay Area restaurants, any kind you could possibly think of—except carrots. The owner had given up on carrots because he had no way to compete on price; a single company in California now produces the majority of organic carrots grown in America." - Marion Nestle, What to Eat (Get the book.) "The FDA has rules about such statements and general mills follows them, but the same claims could be made for any food of comparable nutritional value, unprocessed as well as processed. You have to credit the company's marketers for adding vitamins and finding other ways to make even their most sugary cereals look like health foods. But that is not all that cereal companies do to make their products look healthier. They also get medical and health organizations to endorse—or appear to endorse —the health benefits of their products. How that system works comes next." - Marion Nestle, What to Eat (Get the book.) "Or, to use the concrete example of breakfast cereals, isn't 1 gram of fiber better than none? general mills thinks so, but the first ingredient in its Whole Grain Cocoa Puffs is sugar, the reduced-sugar version of this cereal is sweetened with sucralose (Splenda), and both have exactly the same 160 calories (with skim milk) per serving as the original. As a group, sweetened breakfast cereals are still the equivalent of vitamin-enriched, candy-supplemented, fiber-poor cookies, low in fat as they are. Vitamin-enriched sodas are still sodas. Organic gummi bears are still candy." - Marion Nestle, What to Eat (Get the book.)

"Certainly, other large agricultural companies such as Kraft and general mills have made significant investments in organic food production, which is the ultimate form of carbon-neutral agriculture. Archer Daniels Midland dominates the ethanol market. CargilPs Web site doesn't mention organic agriculture; however, it does discuss the company's current investments in genetically modified agricultural crops. This was disappointing. Yet, here in Blair, Nebraska, the company was actually doing something profoundly important for the environment?" - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

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