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Quotes about Coca-cola from the world's top natural health / natural living authors

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"And according to a report published in the late 1990s by coca-cola, health-care claims averaged $500 less for its employees who joined the company's fitness program, compared with those who didn't. More general research supports the notion that exercise combats stress-related diseases, which, obviously, can keep people out of work. Both stress and inactivity—the twin hallmarks of modern life — play big roles in the development of arthritis, chronic fatigue syndrome, fibromyalgia, and other autoimmune disorders." - John J. Ratey, MD, Spark: The Revolutionary New Science of Exercise and the Brain (Get the book.)

"My dad and a neighbor who worked on cars told me to pour a can of coca-cola on the corrosion and let it fizz. Then they suggested I use a toothbrush and scrub gently, and the corrosive rocks on the terminal would start to break apart. I couldn't believe my eyes. As I poured on more Coke and just kept brushing, the rocks broke apart and fell off until soon it all was eaten away by the coca-cola, which literally burned and melted away the corrosion. After that day, I never drank another can of Coke again. Can you imagine what it does to a person's teeth?" - Timothy Brantley, The Cure: Heal Your Body, Save Your Life (Get the book.)

"As I write, coca-cola is introducing vitamin-fortified sodas, extending the Wonder Bread strategy of supplementation to junk food in its purest form. (Wonder Soda?) The big money has always been in processing foods, not selling them whole, and the industry's investment in the reductionist approach to food is probably safe. The fact is, there is something in us that loves a refined carbohydrate, and that something is the human brain. The human brain craves carbohydrates reduced to their energy essence, which is to say pure glucose." - Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"Towering electronic lights blinked on every building: Sony, Hitachi, coca-cola. As our taxi crept down gridlocked streets, raindrops splattered on the windshield in garish red, blue, and green blotches of refracted light. At an intersection near our hotel, we passed a bubble tea stand, a shop selling electronic merchandise, a Pizza Hut, and a McDonald's. I thought: This is the longevity Shangri-la? The first morning, Greg and I caught up with photographer David McLain and assistant Rico Noce for breakfast in the hotel restaurant." - Dan Buettner, The Blue Zones: Lessons for Living Longer From the People Who've Lived the Longest (Get the book.)

"In America, there are powerful marketing devices to sell products like coca-cola and hamburgers," he says. "All I want to sell is good eyesight, and there are millions of people who need it.... If coca-cola can sell billions of sodas and McDonald's can sell billions of burgers, why can't Aravind sell millions of sight-restoring operations ... ? With sight, people could be freed from hunger, fear, and poverty." "In the third world, a blind person is referred to as 'a mouth without hands,' " Dr. V says. "He is detrimental to his family and to the whole village." - William Bonner, Lila Rajiva, Mobs, Messiahs, and Markets: Surviving the Public Spectacle in Finance and Politics (Agora Series) (Get the book.)

"With an advertising budget greater than that of Budweiser beer or coca-cola, Claritin took off: sales grew from $1.4 billion in 1997 to $2.6 billion in 2000. One question was not addressed in the advertising campaign: How well does Claritin relieve allergy symptoms? In a well-researched article about Claritin in the New York Times Magazine in 2001, writer Stephen Hall reported that the FDA medical officer assigned to review the application for Claritin concluded that the dose approved by the FDA, 10 mg, was only "minimally effective versus placebo." - John Abramson, Overdosed America: The Broken Promise of American Medicine (P.S.) (Get the book.)

"When I was a child, I drank coca-cola in six-ounce bottles. That was bad enough. But today, children have no trouble finding twelve-, sixteen-, and thirty-two-ounce soft drinks loaded with sugar and caffeine. Supermarkets sometimes don't seem to have anything but sugar-loaded cereals that are colored and preserved with chemicals known to adversely affect brain function. Manufacturers realize that the best way to get a customer for life—or at least for childhood—is to put as much sugar in their products as possible." - Jay Gordon, The ADD and ADHD Cure: The Natural Way to Treat Hyperactivity and Refocus Your Child (Get the book.)

"Africa's kola nut is still used to make coca-cola and other colas. The areca nut, fruit of the betel palm, is a main ingredient in paan, the stimulant chewed in South Asia that stains streets crimson when spat out. Such energy-boosting fruits can become habit-forming. The taste of certain delicious fruits can instill in the eater an instinctual urge to bow down before the majesty of the sensation. It took me years to decode the impulse, but I came to think of it as a horizontal feeling. It's so close to perfection that there's something deathly about it." - Adam Leith Gollne, The Fruit Hunters: A Story of Nature, Adventure, Commerce and Obsession (Get the book.) "Farmers in India recently started spraying their cotton and chili fields with coca-cola. They say it kills pests just as well as chemicals but costs less. In India, reports Vandana Shiva, tens of thousands of debt-ridden farmers have committed suicide, many by drinking pesticides. In the late 1990s, scientists investigated the phenomenon of longan trees producing fruits totally out of season. The trees they studied were located near temples where fireworks were used in religious ceremonies. It turns out that gunpowder in the firecrackers induces blossoming." - Adam Leith Gollne, The Fruit Hunters: A Story of Nature, Adventure, Commerce and Obsession (Get the book.)

"Who would have thought that coca-cola was going green? Can we really equate the two? Or is just a company doing what it thinks is smart business? When coca-cola Bottling management faced the decision of whether to replace their existing roof with a standard membrane roof or opt for a more environmentally and economically sound choice, they decided to follow the green business vision and opted for a solar roof for their Los Angeles plant." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

"The drug companies have become marketing machines, selling antidepressants like Paxil, pain pills like Celebrex, and heart medications like Lipitor with the same methods that coca-cola uses to sell Sprite and Procter 8c Gamble uses to sell Tide. Selling prescription drugs—rather than discovering them—has become the pharmaceutical industry's obsession. Prescription drug marketing now permeates every corner of American society—from Sesame Street to nursing homes to the nightly news." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.) "Viagra soon joined McDonald's and coca-cola on the list of the world's most recognizable brand names. And lifestyle drugs, those treating the problems and irritations that come with age, such as hair loss, wrinkles, and reduced sex drive, became the industry's new rage. Pfizer was perhaps the first in the industry to transform itself so clearly into a consumer-marketing machine. Since its founding in 1849 by Charles Pfizer and his cousin Charles Erhart, the drug company had shown a knack for getting people to take more medicine." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.) "That sum was far more than had ever been spent to advertise a prescription drug and more than was spent that year to advertise coca-cola Classic, Coors Light, or American Express. Schering's ads featured smiling people romping in green fields to the tune of "Blue Skies" by Irving Berlin. Other ads featured Joan Lunden, the former host of ABC's Good Morning America, hiking through a field of flowers and telling viewers that Claritin had cleared her head. The marketing worked beautifully. Led by Claritin, sales of antihistamines soared by 612 percent between 1993 and 1998." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.)

"About a third of assets in large retirement savings plans are invested in company stock, and in some companies, such as coca-cola recently, company stock has reached 90% of assets.9 This tendency to invest in company stock can be interpreted as consistent with investors' being influenced by stories: they know many more stories about their own companies and so invest in those companies' stocks. People also appear to want to construct simple reasons for their decisions, as if they feel the need to justify those decisions in simple terms—if not to others, then to themselves." - Brian Fagan, Floods, Famines, and Emperors: El Nino and the Fate of Civilizations (Get the book.)

"According to industry consultants at IMS Health, AstraZeneca was one of the first drug companies to give their medicines unique shades to strengthen the value of their brand and public identity, just as coca-cola had done with the color red and the United Parcel Service with brown. Marketers were giving the pill a personality. "Pink is perceived as calming, and may be suitable for heart drugs or tranquilizers, while bold colors such as red suggest rapid action and stimulation, and may therefore be appropriate for a painkiller or antidepressant," the IMS consultants wrote in an article in 2001. " - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.)

"It is true that fruits contain vitamins not found in products like coca-cola. However, your sugar-sensitive body registers the sugar in fruit and responds to it as powerfully as to the sugar in chocolate chips. Fruit juice in particular is a sugar with a high impact because it has very little fiber to slow it down. Let's take a look at the sugar content of some fruit juices on the next page. Although drinking orange juice instead of cola is more nutritious, the sugar content is almost exactly the same. Also, notice how much more sugar grape juice contains." - Kathleen DesMaisons, Potatoes Not Prozac: Solutions for Sugar Sensitivity (Get the book.)

"Who would buy coca-cola? Who would even need deodorant or mouthwash after a few years of detoxifying? And because a raw food diet makes one ever more health conscious, many other products would also lose their markets: toxic cleaning products, shampoo or toothpaste with toxic ingredients and so on." - Susan E. Schenck, The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & Planet (Get the book.)

"Organic Oreos are not a health food. When coca-cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synonymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic. Yet the superiority of real food grown in healthy soils seems clear. There is now a small but growing body of empirical research to support the hypothesis, first advanced by Sir Albert Howard and J. I." - Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"COCA-COLA LAUNCHES GREEN TEA BEVERAGE In November 2006, Coca-Cola's Enviga green tea beverage hit the shelves. Enviga is a joint venture between Coke and Nestle. It is marketed as "The Calorie Burner" with the additional claim that it will burn an extra 60 to 100 calories per day. Are these claims true? Perhaps, but you have to look a little deeper to see at what price this effect comes. Coke points to a single study of Enviga, undertaken in the University of Lausanne in collaboration with the Nestle Research Center in Lausanne, Switzerland." - Michael T. Murray and Michael R. Lyon, Hunger Free Forever: The New Science of Appetite Control (Get the book.)

"Schaeffer presents an excellent analogy: "If we were to imagine the course of evolution as a road 25 miles long, men would be coming into existence only 70 yards from the end, the discovery of cooking 25 feet from the end and the development of agriculture about five inches before our time. coca-cola would appear roughly 1/200th of an inch into the past" {Instinctive Nutrition, Severen Schaeffer, p. 9). Truly, the vast majority of our evolution as humans has been spent eating food in its pure, natural, whole state ?unheated, unprocessed, unsprayed with chemicals." - Susan E. Schenck, The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & Planet (Get the book.)

"Not only will coca-cola save millions in energy costs over the life of the system, it will decrease its carbon dioxide emissions, by example, shifting an entire company philosophy to acknowledge that the goal is to be carbon-neutral The bottom-line energy savings are sure to prove it was an economist's smart choice as well. For many homeowners today, the economic incentives are there and only getting better." - David Steinman, Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown (Get the book.)

"They include people like Representative Brown of Indiana, who stood up to Secretary Thompson by not letting him get away with describing coca-cola as a "responsible citizen." Certain states, such as California, Connecticut, Maine, and New York, have been national leaders in forging nutrition policy, stepping in to fill the void of activity in Washington. I wish I could describe nutrition-advocacy efforts as well funded, well coordinated, and well organized, but that's just not the case." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Creation made water, and man made coca-cola. Water is good for cleansing your body, and Coke is good for cleaning your car battery. Carlos canceled the stomach ulcer operation, outraging his doctors and frightening his mother, but he was feeling better every day. Why mess with success? I began to log Carlos's changes so I could determine the eating patterns by which he and I had been victimized, only beginning to discover how simple it really was: Water stopped his stomach form burning, so you could drink water. You could drink water even if the stomach was burning." - Timothy Brantley, The Cure: Heal Your Body, Save Your Life (Get the book.) "As I poured on more Coke and just kept brushing, the rocks broke apart and fell off until soon it all was eaten away by the coca-cola, which literally burned and melted away the corrosion. After that day, I never drank another can of Coke again. Can you imagine what it does to a person's teeth? No wonder Carlos's stomach was burning and he had an ulcer at nineteen! If Coke can burn a hole through corrosion, what does it do to the delicate, soft tissue in our stomachs? If Carlos conservatively drank 5 sodas a day, that added up to 1,825 cans of soda in one year." - Timothy Brantley, The Cure: Heal Your Body, Save Your Life (Get the book.)

"For example, a scoop of Haagen-Dazs ice cream was 25 percent bigger in Philly than Paris, a candy bar was 41 percent larger, and a coca-cola was 52 percent larger. Likewise, recipe serving sizes over here in the United States are bigger. But, in the study's only amusing finding, French toilet paper squares are larger! month, supersized only when asked, and quickly gained 25 pounds. The Oscar-nominated film offers an intriguing expose of the health and obesity risks of fast-food diets." - Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D., Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track (Get the book.)

"I looked at nineteen-year-old Carlos holding a coca-cola in one hand and a couple of candy bars in the other. He popped some prescription meds for his ulcers and chased them down with a swig of Coke. The guy was a walking train wreck, but there was something under there that 1 liked. "Maybe if you stopped drinking that crap and tried water instead," I blurted out, "you'd feel a hell of a lot better." Carlos looked at me with interest as I continued. " - Timothy Brantley, The Cure: Heal Your Body, Save Your Life (Get the book.)

"The American Council for Fitness and Nutrition Despite its official, objective-sounding name, ACFN is actually backed by Big Food's heaviest hitters, including coca-cola and Kraft Foods, along with several trade associations such as the Association of National Advertisers, GMA, and NRA. In addition to outright lobbying and cheerleading for its member companies, ACFN publishes industry-friendly articles in both the academic press and the general media, usually without revealing its corporate backing. David vs." - Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Get the book.)

"Not just for myself and John, for the children, too, even if they complain their high-school friends eat pizza, coca-cola, and other junk!" "Maya really means it. No other food at home for two years now—since she started coming here. I'm away on business a lot, but from now on, I only eat like at home. Now, about vitamins and anything else—what do I do?" "In addition to your health history, we should do a physical exam, and there are some basic tests, too. Particularly when we're past 50 and have health problems, it's wisest to check the efficiency of digestion and assimilation." - Jonathan V. Wright, M.D. and Alan R. Gaby, M.D., Natural Medicine, Optimal Wellness: The Patient's Guide to Health and Healing (Get the book.)

"Advertising agencies and their clients understand that messages created in certain ways for particular audiences can indeed "influence behavior." If coca-cola pays $2 million for a thirty-second Super Bowl television commercial, they certainly expect that thousands or millions of people will change their cola buying behavior. Furthermore, modern advertising not only targets behavior but seeks to change the way people feel about themselves in society." - Jay Joseph, The Missing Gene: Psychiatry, Heredity, and the Fruitless Search for Genes (Get the book.)

"Now, he can likely get rid of this by changing his diet, dropping 100 pounds, quitting his nicotine habit, and drinking water instead of coca-cola. Instead, he says to his doctor, "Thanks for the advice. Can I have my prescription now?" This is a scenario faced by most physicians several times a day, year after year. It's no wonder so many docs just pull out the prescription pad rather than aggressively insisting on lifestyle change. 95 In this chapter, I hope to drive home to you a singular message: the foods you eat are probably the cause of your distress." - Hyla Cass, Supplement Your Prescription: What Your Doctor Doesn't Know About Nutrition (Get the book.)

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