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Quotes about Advertising from the world's top natural health / natural living authors

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"The American Academy of Dermatology (ADA), which is largely funded through advertising sunscreen and skin care products, of course strongly condemned Dr. Berwick's research and called her a "number crunching scientist." I guess that's what scientists do, crunch numbers. Now back to what sunscreens can actually do to you. They may not only be responsible for melanomas, but for many other types of cancer and dysfunctions as well." - Andreas Moritz, Cancer Is Not A Disease - It's A Survival Mechanism (Get the book.)

"Other documents explained how the advertising firm had recruited these physician speakers and prepared the slides and lecture notes for their presentations, just to make sure they covered the points that would help sell more Neurontin. The company often recorded the physicians as they spoke. It was clear from the tape recordings that the doctors were having a good time. Some of these physicians joked about the expanding number of uses for Neurontin that they were promoting through their lectures. "Good morning, everyone." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.)

"These ends are served by corresponding varieties of means: First, the technologies that use and transform matter, the technologies of production; second, the technologies that generate the power to operate matter-transforming technologies, energy-generating technologies; and third, the technologies that whet people's appetites, create artificial demand, and shift patterns of consumption, the technologies of propaganda, PR, and advertising." - Ervin Laszlo, Quantum Shift in the Global Brain: How the New Scientific Reality Can Change Us and Our World (Get the book.)

"We would recommend that advertising for junk foods should be placed in the same category as advertising for tobacco, alcohol, and addicting drugs. Modern high-quality nutrition depends upon the combination of good nutritional education and an adequate supply of foods, so that the education can be applied to the selection of a healthy diet. But we do not think that the education needs to be of the caliber required of nutritionists, dietitians, and physicians. The majority of people do not have to know the amount of vitamins, fat, or carbohydrate present in foods." - Abram Hoffer, PhD, MD, FRCP(C) and Dr. Jonathan Prousjy, DPHE, DSC, ND, FRSH, Naturopathic Nutrition: A Guide to Nutrient-rich Food & Nutritional Supplements for Optimum Health (Get the book.)

"However, that is not the "word on the street," nor the word in advertising. Remember, companies can market herbal remedies and other dietary supplements without approval of the fda or any other regulatory agency. There are many examples of egregious marketing practices, particularly on the Internet. Even when controlled by the fda and other agencies, advertisers still often play fast and loose with the truth. The editor of the New England Journal of Medicine has felt compelled to decry the license taken by advertisers with science published in his journal." - Nortin M. Hadler MD, Worried Sick: A Prescription for Health in an Overtreated America (Get the book.)

"They often become entrepreneurs, bond traders, salespeople, emergency room doctors, firefighters, trial lawyers, movie moguls, or advertising executives. These are jobs in which the tendency toward hyperactivity, nonlinear thinking, and risk-taking can lead to great achievements. Sporadic attention can be a real strength in a frenetic setting. People with shadows of ADHD might retain problems with organization, for-getfulness, and personal relationships, but they can get it together when the pressure is on. There are still those who think the way Sam's teacher's did." - John J. Ratey, MD, Spark: The Revolutionary New Science of Exercise and the Brain (Get the book.)

"Flavored Sugar Drinks, Sports Drinks, Sweetened Tea Don't fall into the trap of drinking your calories because clever advertising convinces you that you need to replenish your electrolytes. You won't get instantly smarter from "smart" water or faster from sports drinks or healthier from teas that have lots of artificial sweeteners or corn syrup. If you want to sweeten a beverage, use a teaspoon of honey or add x/% inch of 100 percent juice to your water or fresh brewed tea." - Wendy Bazilian, DRPH, MA, RD, Steven Pratt, MD, Kathy Matthews, Superfoods Rx Diet: Lose Weight with the Power of SuperNutrients (Get the book.)

"Yet these behaviors can and have been influenced by government action, particularly the regulation of advertising. Prohibiting television ads, and at the same time allowing antismoking ads, surely reduced the number of new and continuing smokers.26 The personal really is the political. The appropriate collective response to the data on cigarette-related mortality is to regulate smoking behavior." - Gerald E. Markle and Frances B. McCrea, What If Medicine Disappeared? (Get the book.) "The pharmaceutical companies made billions of dollars in profits, in part by inappropriate (though legal) direct advertising. Olympic gold medalists Dorothy Hamill and Bruce Jenner did television endorsements for Vioxx. Three Dog Night sang, "Celebrate," to sell Celebrex. Five years later it was all over. Commentators used the label "debacle," "folly," and other synonyms to summarize what happened. Such judgments miss the point." - Gerald E. Markle and Frances B. McCrea, What If Medicine Disappeared? (Get the book.) "Most of the panel also recommended warning labels that detailed the drug's danger and also a ban on consumer advertising. The panel then voted 31-1 that Pfizer should be allowed to continue selling Celebrex, and 17-15 that Merck could sell Vioxx.47 "At least the pharmaceutical lawyers must be happy," I said. "The panel's endorsement of both drugs will definitely help Merck and Pfizer fend off the hundreds of lawsuits already filed by patients and their survivors." - Gerald E. Markle and Frances B. McCrea, What If Medicine Disappeared? (Get the book.)

"Not with the way of life of society but with his own within it," explained John Berger, the art critic, in a classic essay on advertising in 1972. "It suggests that if he buys what it is offering, his life will become better. It offers him an improved alternative to what he is." "Experience Life," proclaimed the promotional brochure for the antidepressant Wellbutrin that I picked up at an Iowa pharmacy. The brochure showed a scene that could have been the cover of a romance novel. A handsome man swept a young, slender woman off her high heels, just as she stepped off a train." - Melody Petersen, Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Get the book.)

"Fund public education campaigns Another thing we should do as a nation is fund public education advertising campaigns that teach parents and the public about good nutrition. We need to have television ads, radio ads, and magazine ads that counter the billions of dollars in advertising promoting soft drinks, snack foods, fast foods, and other junk foods that cause obesity and chronic disease. One way to battle that is to run public service announcements that counter the hype with the truth about health and nutrition." - Mike Adams, The Seven Laws of Nutrition (Get the book.)

"Colour is also a significant factor in the marketing and advertising of products to tempt consumers to buy. Psychologists are consulted by large corporations to assess prospective employees by testing their colour preferences. How does it work? Colour in lights, food and surroundings is believed to stimulate the nervous system to increase hormone production, thus affecting the body's chemical and energy balance. Colour therapy is as old as the Healing Temples of Light and Colour which stood at Heliopolis in Ancient Egypt. It has been used for thousands of years by the Chinese." - Dr Ron Roberts, Asthma Controlled Naturally: Techniques That Work (Get the book.)

"We would recommend that advertising for junk foods should be placed in the same category as advertising for tobacco, alcohol, and addicting drugs. Modern high-quality nutrition depends upon the combination of good nutritional education and an adequate supply of foods, so that the education can be applied to the selection of a healthy diet. But we do not think that the education needs to be of the caliber required of nutritionists, dietitians, and physicians. The majority of people do not have to know the amount of vitamins, fat, or carbohydrate present in foods." - Abram Hoffer, PhD, MD, FRCP(C) and Dr. Jonathan Prousjy, DPHE, DSC, ND, FRSH, Naturopathic Nutrition: A Guide to Nutrient-rich Food & Nutritional Supplements for Optimum Health (Get the book.)

"The major advertising agency Deutsch Inc. produced the ad. In an interview on CNN, Val DiFebo of Deutsch said of the Dot ad: "What we thought was important here was to have Dot communicate to people how Dot was feeling." Of the Dot ad campaign in general, DiFebo said, "You're going to see them when you wake up in the morning and when you go to bed at night, because we know that's where you are and we want you to see these ads."108 Dot has had a wide impact." - Charles Barber, Comfortably Numb: How Psychiatry Is Medicating a Nation (Get the book.) "As omnipresent as drug ads on TV have become, expenditures on advertising make up only a very small portion of the marketing budget. Up to 90 percent of the marketing budgets go directly to manipulating the source—directly toward influencing the doctors themselves—in the form of drug samples, lecture fees, and "educational" grants.55 The industry spends an unholy $22 billion a year to market directly to doctors, which is the equivalent of about $25,000 per physician per year." - Charles Barber, Comfortably Numb: How Psychiatry Is Medicating a Nation (Get the book.) "Drug companies pay for most of "continuing medical education" programs (in my experience, often thinly disguised as advertising for particular drugs) for doctors, and pay for most medical conferences.60 First-class airfare, four-star hotels, prizes and giveaways, Sunbelt resort stays, and sumptuous meals are commonplace for presenters. Any casual attendee simply passing through the exhibit spaces can grab enough Zoloft pens, Viagra calendars, and Zyprexa coffee cups to last a decade." - Charles Barber, Comfortably Numb: How Psychiatry Is Medicating a Nation (Get the book.) "And whereas the money spent on advertising cars went down in 2006, the money on shilling drugs has gone up. But even before the TV ads, the marketers of Prozac fundamentally changed how drugs were defined. Before Prozac, the brand names of drugs were generally some simplified version of their scientific and generic names. For example: haloperidol (generic name) became Haldol (brand name)." - Charles Barber, Comfortably Numb: How Psychiatry Is Medicating a Nation (Get the book.)

"Industry greatly amplifies the claims of nutritional science through its advertising and, through its sponsorship of self-serving nutritional research, corrupts it.* The predictable result is the general cacophony of nutritional information ringing in our ears and the widespread confusion that has come to surround this most fundamental of creaturely activities: finding something good to eat. You would not have bought this book and read this far into it if your food culture was intact and healthy." - Michael Pollan, In Defense of Food: An Eater's Manifesto (Get the book.)

"As of this writing, use of sleep medications has grown by more than 60 percent since 2000, and in 2006, makers of sleeping pills spent more than $600 million advertising directly to consumers. Obviously, more than a few people are having some problems catching some good shut-eye. Inositol might be the answer. This interesting substance is usually considered a member of the B vitamin family, but it's not technically a vitamin (it contains no nitrogen) and it's synthesized by the human body. No matter." - Jonny Bowden, Ph.D., C.N.S., The Most Effective Natural Cures on Earth: The Surprising, Unbiased Truth about What Treatments Work and Why (Get the book.)

"Check labels carefully to make sure they contain the nutrients that are suggested by advertising claims. Many foods like breads and bread products, cereals and cereal bars, crackers, whiple grain-blend pastas, and even some frozen entrees advertise that they use "vj/hole grains," but some contain such a small amount that it hardly makes a difference in the overall quality of the food. Choose 100 percent whole grain products as much as possible. Use half whole wheat flour in your baking and half the amount of sweetener when you can." - Elaine Magee, Food Synergy: Unleash Hundreds of Powerful Healing Food Combinations to Fight Disease and Live Well (Get the book.)

"My patient Pam, a midlevel manager in an advertising firm in Manhattan, has been married for three years and has begged her husband to not take it personally if she is in a rage when she gets home from work. She expected him to understand how stressful her work is and accept any way she treated him. That is an unrealistic kind of unconditional love to expect. When Pam realized that it was unfair of her to expect this from her husband and started controlling her anger in a mature way, her relationship changed dramatically." - Roger Gould, Shrink Yourself: Break Free from Emotional Eating Forever (Get the book.)

"Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand building and influence product purchase behavior. Recently the Kaiser Family Foundation [208] released the largest study conducted on TV food advertising to children. The study found that children ages 8-12 years see the most food ads on TV, an average of 21 ads a day or more than 7600 per year. The majority of the ads were for candy, snacks, sugared cereals, and fast foods; none of the 8854 ads reviewed was for fruits and vegetables." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "A number of factors account for the increasing trend in eating out, including a growing number of working women (75% of women 25-50 years old are in the workforce), more two-earner households, higher incomes, a desire for convenience foods because of busy lifestyles and little time for preparing meals, more fast-food outlets offering affordable food, smaller families, and increased advertising and promotion by large food-service chains and fast-food outlets [191]. The trend toward eating away from home more frequently has also been observed among adolescents and young adults [196]." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "Restrict advertising of high-calorie, low-nutrient foods on television shows commonly watched by children or require broadcasters to provide equal time for messages promoting healthy eating and physical activity. ?Require print advertisements to disclose the caloric content of the foods being marketed. Food assistance programs ?Protect school food programs by eliminating the sale of soft drinks, candy bars, and foods high in calories, fat, or sugar in school buildings. ?" - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.) "Among the major recommendations for the food, beverage, and restaurant industries was that industry should shift their advertising and marketing emphasis to child- and youth-oriented foods and beverages that are healthier. If voluntary efforts related to children's television programming are unsuccessful in shifting the emphasis away from high-energy and low-nutrient foods and beverages to healthful foods and beverages, then Congress should enact legislation mandating the shift." - Ann M. Coulston and Carol J. Boushey, Nutrition in the Prevention and Treatment of Disease (Get the book.)

"This has been very bothersome to me, and I have often questioned where is the "truth" in advertising? I approached the Federal Trade Commission (FTC) in the United States, and Industry Canada requesting that they investigate the advertising undertaken by pet food companies. I have also requested that the labeling of these pet foods show the exact ingredients contained in the product, including road kill, condemned material from slaughterhouses, and euthanized dogs and cats." - Ann N. Martin, Food Pets Die For: Shocking Facts About Pet Food (Get the book.)

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